INSIGHTS: KOREA NOW

The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result...

In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there...

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How...

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that...

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

#marketingresearch #marketresearch #korea #qualitativeresearch

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...