DRK enters into Marketing Mix Modeling!

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in Chaos.' Four key points were discussed in the presentation:

1. Change in Technology, Policy, and Consumer

2. What is Marketing Mix Modeling (MMM)? And why now?

3. Step-by-Step Walkthrough of MMM

4. Points to Consider for MMM Projects

If you have any further inquiries on this subject, please feel free to reach out to Jay Ahn!