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DRK enters into Marketing Mix Modeling!

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in Chaos.' Four key points were discussed in the presentation:

1. Change in Technology, Policy, and Consumer

2. What is Marketing Mix Modeling (MMM)? And why now?

3. Step-by-Step Walkthrough of MMM

4. Points to Consider for MMM Projects

If you have any further inquiries on this subject, please feel free to reach out to Jay Ahn!

direct research korea attends Digital Marketing Summit 2023

Jay Ahn delivers presentation on marketing mix modeling

Jay Ahn talks about marketing mix modeling

jay ahn talks about marketing mix modeling

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