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ABOUT US

We are, local market researchers, providing unparalleled insights to global brands.
We promise, Direct resources and Direct research outputs from us.
We, are 'MARKET' X 'CONSUMER' X 'DATA ANALYTICS' people.

OUR MISSION

WHO WE ARE

OUR STRENGTH

We offer financial flexibility to our clients as we focus on core field-work of market research in Korea. We want to be the most reliable market research partner as we deliver responsible quality results.

We are highly experienced qualitative researchers, deep data scientist, and  project leaders. All of our members used to work in top-class market and marketing research companies such as Nielsen, Ipsos, and Kantar.

Strong on both qualitative and quantitative service. We have an internal recruitment manager for our projects. For large scale online surveys, we co-work with the biggest and most admirable panel providers in Korea. We strive to have no doubts about our FW process quality.

LEADERSHIP

Leading the team of researchers are Jay Ahn and Linda Park. Collectively, they have helped deliver 50+ projects across a wide range of industry domains including FMCG, pharma, gaming, retail, entertainment, beauty and luxury. Explore Expertise page for detailed look.

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Jay Ahn

Project Leader

Research and Moderation

Jay has extensive experience in managing market research and marketing analytics projects in Korea and Malaysia. He has led consulting engagements in food, fashion, entertainment, power tools, retailer, and etc.
Clients in B2B and B2C. 

Jay holds an MBA form Gongju National University in South Korea and a Bachelors in Business Marketing from Liberty University in VA, USA.

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Linda Park

Research Leader

Analysis, Insight, and FW management

Linda has expertisse in statistics and quality control of our quantitative survey projects. She engages with big data and panel data analysis project from both public and private companies in South Korea. Currently, she is looking into deep data and its analysis.

Linda is a Ph.D. candidate in Economics major at Chung-Ang University and holds her master in Economics at the same school.

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