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OUR EXPERTISE

We specialize in uncovering the cultural codes and emotional drivers behind consumer behavior in Korea.  Our strength lies in connecting Delta Code Culture, Deep Persona Modeling, and Brand Strategy into one unified insight system — helping global brands move with precision and empathy in the Korean market.

Skin Care Products
  • Delta Code Cultural Insight

  • Deep Persona

  • Consumer Usage and Attitude 

  • Product and Taste Test

  • Marketing Creative and Communication

  • Videography

  • Multimodal Emotion Insight

Happy Family at Home
  • Netnography

  • Online Qual-Board

  • Online Survey (by Smartphone & PC)

  • Focus Group Discussion / IDI

  • Face to Face / CATI

  • CLT / Gang

  • Home Visit / Shop-Along / Exit Interview

  • Mystery Shopping / Service Audit

  • Facial Expression

  • ​Galvanic Skin Response

Areas of Research

WHOM WE WORK WITH

Industry

(B2B)​

IT, gaming, cloud, server, developers

Retailers, data security, CRM

Automobile, vehicle, mechanic, oil, garage, sales

Bank, Insurance, Credit card

Chemical, Petroleum, Construction, Refiner, Solar Panel

Pharm/Healthcare, Manufacturers, Patients

Consumer

(B2C)

Entertainment, Movie, Music​

Lifestyles, Beauty, Fashion

Electronics

New Service Test, UI/UX

Consumer Packaged Goods

Sensory test, Perfume, Coffee

Direct Research Korea

3F, Sejong SB PLAZA, Guncheong-ro 93, Jochiwon-eup, Sejong, Korea

Market and Marketing Research Expertise in Korea.

Contact: (+82) 44-862-6263 | jacob.ahn@thedrk.com

DirectResearchKorea.

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