INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

DRK enters into Marketing Mix Modeling!

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...

DRK Trend Report 2022-23

The year 2022 has been viewed as the recovery year post the pandemic. With this, there are several changes and trends that have affected...

Immigrant Labor Force in South Korea 2022

Highlights: The number of de jure foreigners was 1.302 million persons in 2022, which dropped by 30 thousand persons from 2021. The...

Japan takes the No.1 Indie movie spot of 2022

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...

McDonald's is the No. 1 most frequented fast-food restaurant in South Korea

Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...

South Korea: Third-Ranked country for Highest E-sports Prize Earnings

South Korea is often regarded as the birthplace of e-sports. And with that said, the country has earned more than $124 million of prize...

Top 5 Unit Car Sales of November 2022

We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022....

Rewind: Top Movie Genres of 2021

We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...

Case Study: Fitness Market Research by Direct Research Korea

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...