INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

G-STAR 2023: A Fusion of Fun and Family in Busan's Gaming Extravaganza

The pulsating energy of G-STAR 2023 took Busan by storm, transforming BEXCO into a haven for gamers of all ages. Beyond the dazzling...

G-Star 2023 – Korea's Biggest Gaming Event Breaks Records

As I stepped out of the bustling Busan Bexco convention center on Thursday morning, the energy in the air was palpable, even though the...

Korea’s Luxury Eyewear ‘Gentle Monster’ Goes Global

Key Takeaways for Companies Entering the Luxury Goods Space in Korea 1. Cultural Alignment: Adapt products and strategies to resonate...

A Business Guide to Thriving in Korea's Multicultural Future

As demographic challenges loom large, with Korea experiencing the lowest birth rate in the world and an aging population, the...

Costco Korea: A Market Marvel with Room for Social Growth

In the bustling landscape of South Korean retail, Costco stands out as a beacon of convenience, variety, and quality. The warehouse...

The MZ Generation in South Korea: Key Consumer Behaviors

In the bustling landscape of South Korea, a unique demographic phenomenon has taken center stage – the MZ Generation. A term uniting...

Tweeting Trends: Navigating X in South Korea

In the bustling landscape of digital innovation, South Korea stands out as a leader in social media usage. Fueled by a tech-savvy...

Insights from the Korean Mobile Game Market: October 2023

In the bustling world of mobile gaming, South Korea stands out as a vibrant hub of innovation and revenue generation. With its tech-savvy...

[Movie] Trends 2023: The Rise in Korean Remakes

In recent years, the world of entertainment has witnessed a fascinating trend: the rise in remakes of Korean TV series and movies in...