Blogs by Dr.K

G-STAR 2025, though smaller in scale, clearly highlighted Korea’s game industry trends: a strong return to PC and console titles, rapid expansion of K-game IP, and a shift toward UX-centered playable demos. Narrative-driven development also gained momentum. Despite reduced indie presence and the removed subculture zone, the event reinforced optimism for Korea’s gaming future.

The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center, highlighted the future of K-Beauty through exhibitions, conferences, and export consultations. Focusing on “Cosmeceuticals,” it showcased the cosmetics industry’s shift toward science-based innovation and expansion into Asia and Latin America. Korean beauty brands engaged with global buyers, building real partnerships. The expo is now a global K-Beauty hub and a flagship event of Cheongju OS

Autumn in Korea is a season where tradition meets emotion through vibrant festivals. The Royal Culture Festival in Seoul, the Andong Mask Dance Festival, and the Gangneung Coffee Festival — these events are more than local celebrations. They reveal how culture comes alive through human participation and shared experience. Korea’s autumn festivals are living cultural laboratories that beautifully express the human instinct to connect and take part.

The 30th Busan International Film Festival (BIFF) in 2025 is a global film festival that highlights the solidarity of Asian cinema, the revival of Korean cinema, and its crossroads with world cinema. With the newly established Busan Award and special programs, it will serve as a meaningful stage to capture industry changes and cultural trends.

K-pop Demon Hunters turned everyday Korean life into a global attraction. From tteokbokki on the floor to bathhouse scrubs, daily life became tourism content.

As AI accelerates, DRK is moving beyond analysis — toward ownership  of data. DRK has built a strong career in UX and marketing research...

In recent years, Korea's second-hand market has rapidly expanded, significantly influencing consumer trends and the overall economic...

Today’s markets are more dynamic and complex than ever. Customer voices are fragmented, and their behaviors can no longer be explained...

Key Trend Summary In 2025, Korea’s consumer market is witnessing the rise of the “Quiet Consumer,” especially among those aged 50 and...