Blogs by Dr.K

Have you noticed how the most memorable brands don’t just sell products—they stage emotions? In 2025, mastering those emotions is the...

delta code Cultural insight that shapes success in Korea. Why Global Campaigns Often Miss the Mark Many global brands assume localization...

Enhancing Game UX with Eye Tracking: 4 Key Applications

Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...

When companies seek the top choice for market research fieldwork in South Korea , they need a partner they can trust—one that not only...

At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we...

The South Koreans have a rich and dynamic drinking culture, one that extends from casual soju at local eateries to premium whiskeys in...

In today's rapidly evolving marketplace, understanding the consumer's journey is not just an advantage; it's a necessity. Direct Research...

In late 2023, a group of about 20 researchers from Japan, Singapore, and Korea gathered to gain a deeper understanding of Korean...

Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...