At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we specialize in is Consumer Engagement (CE) testing for mobile games. This blog will take you through a behind-the-scenes look at how we set up and conduct these tests to provide our clients with invaluable insights.
The Environment
Our CE testing is conducted in a state-of-the-art facility designed to create a comfortable and distraction-free environment for participants. As seen in the images, our testing room is equipped with modern amenities and ergonomic seating arrangements. The layout is structured to promote focus and genuine engagement with the mobile game being tested.
The Setup
1. Technology and Tools: Each workstation is equipped with high-quality mobile devices, ensuring that the game runs smoothly and participants experience it as intended. We also use adjustable lamps to provide optimal lighting conditions, reducing eye strain and enhancing comfort.
2. Participant Identification: Clear labeling of each participant’s station is crucial for organized data collection and analysis. Each seat is marked with a unique identifier, ensuring that feedback is accurately attributed to the correct participant.
3. Recording and Observation: To capture real-time reactions and behaviors, we utilize a combination of video recording and direct observation. This dual approach allows us to gather both quantitative and qualitative data, providing a comprehensive understanding of the consumer experience.
Note: The video has been blurred for privacy and safety concerns
The Process
1. Recruitment: We select participants based on specific criteria that match the target demographic of the game. This ensures that the feedback is relevant and actionable for our clients.
2. Briefing: Before the test begins, participants are briefed on the process. This includes instructions on how to play the game, what aspects to focus on, and how to provide feedback.
3. Testing: Participants are then given a set period to play the game, during which we observe and record their interactions. We focus on various metrics such as engagement levels, ease of use, and overall enjoyment.
4. Post-Test Interviews: After the gameplay session, we conduct in-depth interviews with each participant. These interviews are designed to delve deeper into their experience, uncovering insights that may not be immediately apparent from observation alone.
Analysis and Reporting
Once the testing phase is complete, our team of experts analyzes the data. This includes reviewing video footage, transcribing interviews, and compiling qualitative/quantitative data. The result is a detailed report that highlights key findings, identifies areas for improvement, and provides actionable recommendations for enhancing the game's consumer engagement.
Conclusion
Our meticulous approach to CE testing ensures that our clients receive the most accurate and insightful data possible. At Direct Research Korea, we understand that the success of a mobile game hinges on how well it engages its audience. By providing a thorough and detailed analysis, we help our clients create games that are not only fun to play but also deeply engaging for their target market.
We invite you to partner with us and experience firsthand the expertise and dedication that we bring to every project. Let us help you unlock the full potential of your mobile game through our comprehensive Consumer Engagement testing services.
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