Blogs by Dr.K

Nov 252 min read

Bangkok ESOMAR 2024: The Role of AI in Marketing Research

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...

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Aug 29, 20231 min read

[MR101] #2 easy marketing research, how to start creating hypothesis and questionaire with GPT

You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use...

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Jul 31, 20231 min read

[MR101] Market Research Services in Korea

Direct Research Korea (DRK) helps you address business issues and develop optimal strategies by identifying market directions and leading...

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Jul 7, 20232 min read

[MR101] #1 easy marketing research, Marketing Research service in Korea by Direct Research Korea

Today, I want to cover possible marketing research in Korea. I have got some helps from GPT to collect basic information and a bit odd...

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Jan 16, 20211 min read

[MR101, Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

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Jan 15, 20211 min read

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

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Nov 30, 20201 min read

[MR101] netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...

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Jul 21, 20201 min read

마케팅믹스모델링을 통한 효과분석

모든 마케팅 활동은 측정 및 관리 되어야 합니다. 그럼, 효과분석이 가능합니다! 저는 아래 '존 워너메이커' 선생님의 의견에 동의 하지 않습니다. 이유는 '마케팅 믹스 모델링(MMM)'을 통해 기존의 마케팅 활동이 기업의 성과에 어떻게 영향을...

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