Blogs by Dr.K

Korean travelers do not rely on a single all-in-one travel app when preparing for international trips. Instead, they combine multiple platforms at each stage—using flight comparison tools like Skyscanner and Google Flights, condition-based hotel booking apps such as Agoda and Booking.com, and specialized platforms like Klook for activities. Travel planning is a structured, risk-minimizing decision process rather than a one-click booking experience.

This report highlights the top five overseas airports most loved by Korean travelers—Changi, Fukuoka, New Chitose, Sydney, and Heathrow—based on DRK’s direct consumer research. Insights reveal why these airports excel in duty-free shopping, efficiency, local experiences, and overall airport satisfaction. DRK provides trusted airport experience insights tailored to the Korean market.

K-pop Demon Hunters turned everyday Korean life into a global attraction. From tteokbokki on the floor to bathhouse scrubs, daily life became tourism content.

In recent years, Korea's second-hand market has rapidly expanded, significantly influencing consumer trends and the overall economic...

Key Trend Summary In 2025, Korea’s consumer market is witnessing the rise of the “Quiet Consumer,” especially among those aged 50 and...