Blogs by Dr.K

The 30th Busan International Film Festival (BIFF) in 2025 is a global film festival that highlights the solidarity of Asian cinema, the revival of Korean cinema, and its crossroads with world cinema. With the newly established Busan Award and special programs, it will serve as a meaningful stage to capture industry changes and cultural trends.

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...

Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...