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Direct Research Korea gives advice on the current opt-out marketing environment

Updated: Jul 6

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in Chaos.' Four key points were discussed in the presentation:


1. Change in Technology, Policy, and Consumer

2. What is Marketing Mix Modeling (MMM)? And why now?

3. Step-by-Step Walkthrough of MMM

4. Points to Consider for MMM Projects

If you have any further inquiries on this subject, please feel free to reach out to Jay Ahn!



DMS2023seoul & Direct Research Korea
DMS2023seoul & Direct Research Korea
DMS2023seoul & Direct Research Korea
DMS2023seoul & Direct Research Korea












MMM session & invited speaker Jay Ahn
MMM session & invited speaker Jay Ahn
marketingmixmodelling & Jay Ahn
marketingmixmodelling & Jay Ahn












#marketingmixmodelling #korea #workshop

































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