Updated: Jul 6
On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in Chaos.' Four key points were discussed in the presentation:
1. Change in Technology, Policy, and Consumer
2. What is Marketing Mix Modeling (MMM)? And why now?
3. Step-by-Step Walkthrough of MMM
4. Points to Consider for MMM Projects
If you have any further inquiries on this subject, please feel free to reach out to Jay Ahn!