INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

Japan takes the No.1 Indie movie spot of 2022

Jan 9
2 min

Japan takes the No.1 Indie movie spot of 2022

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of independent #moviemakers stands out with its various options for movie #aficionados worldwide and offers more than just new doses of inventiveness to mainstream audiences. That is why we are #researching the #top independent movies of #2022 in South Korea! No. 1 Even if This Love Disappears from the World Tonight ~ Japan 2022 ~ 2h 1m: Drama | Rom

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Direct Research Korea visits the Busan International Film Festival!

Jay Ahn

Oct 8, 2022
1 min

Direct Research Korea visits the Busan International Film Festival!

#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future #marketresearch #asiacontentawards #research #development

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Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Jay Ahn

Jun 4, 2021
2 min

Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that have adopted telecommuting amounts to 26.5 percent, up sharply from a year earlier. The actual number of office workers working at a company that is implementing telecommuting also increased significantly, accounting for 82.6 percent. However, there is a difference between ages in the work environment due to telecommuting. The opinion that t

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Jay Ahn

Apr 6, 2021
2 min

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can

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Jay Ahn

Mar 29, 2021
1 min

DRK thank you all our clients

#marketingresearch #marketresearch #korea #qualitativeresearch

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Can ESG activities strike CPG Brands in Korea?

Jay Ahn

Feb 5, 2021
1 min

Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December 2020 and detached houses from December 2021. It is part of ESG's activities, and there are more activities rising. For example, PB and low-cost bottled water brands sold in supermarkets have removed their brand labels. And these brands deserve to have an opportunity to position as an ESG brand. Since there are no labels, it is also a great

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[Education] The core value of public education will be social skill development in 2021.

Jay Ahn

Nov 4, 2020
2 min

[Education] The core value of public education will be social skill development in 2021.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs. Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time. D

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Jay Ahn

Jul 22, 2020
1 min

Free datasets in Korea

Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects old and latest qual/quant datasets available free here. https://kossda.snu.ac.kr/ If you need language support, please contact us! #freedatasets #korea #marketresearch

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Jay Ahn

Jun 27, 2020
1 min

[Korea Insights] Online retail sales cross over the brick & mortar sales in Korea

I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the offline retail sales for the first time on last March. The total retail industry dropped -3.3% as offline channels decreased -17.6% while online channels increased +16.9%. High user rate of smart phone and high-speed internet infrastructure supported the change. It will last a couple of months under the COVID19 situation. Since consumer want unta

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Jay Ahn

Apr 29, 2020
1 min

Cross over to online.

I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the offline retail sales for the first time last March. Thetotalretailindustry dropped -3.3% as offline channels decreased by -17.6% while online channels increased by +16.9%. High user rate of smartphone and high-speed internet infrastructure supported the change. It will last a couple of months under the COVID19 situation. Since consumer wants unta

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Jay Ahn

Mar 12, 2020
1 min

#COVID19 lessons #3 in Korea

Time to break up? or time to cooperate! China, Japan, and Korea firm handshake last summer pursuing a better diplomatic relationship. Nearly 6 months later, three countries broke up again blaming each other that they need to shut down the border to prevent COVID19. There was no discussion at all but shut down. It may happen in Euro countries and America. We may need a global contingency plan for unforeseen situations from virus, war, earthquake, flood and etc. The three count

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Jay Ahn

Mar 12, 2020
1 min

#COVID19 lessons #2 in Korea

What is like to be 'work home' in Korea? We close office, school, daycare, and shopping arcade. Father and son share a small desk. Mom cares baby daughter on her right hand and smartphone grocery shopping on her left hand. #marketresearch #korea #COVID19lessons

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Jay Ahn

Mar 7, 2020
1 min

COVID19 lessons #1 in Korea

It is important to protect both potential patients and medical teams. Drive-Thru testing centers in Korea have become very effective in working to meet the goal. The government will set up more centers on different spots. #COVID19, #drivethrutesting, #korea

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Jay Ahn

Jan 16, 2020
1 min

Face + Book = facebook.

Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean traditional folding door that could be used as an interior wall separating space or a hidden place. 'Book' sounds a drum in Korean. Drum is an instrument, but also a vehicle to inform something to people. I thought the idea is cool. #marketresearch #korea #facebook

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Jay Ahn

Dec 3, 2019
1 min

Direct Research Korea Fieldwork Capability

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch #quantitativeresearch #qualitativeresearch #directresearchkorea

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Korean household needs more fridge store

Jay Ahn

Nov 5, 2019
1 min

Korean household needs more fridge store

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative storage which you want to keep fresh food or kimchi for later. According to the change of the needs, the fridge functions change. #korea, #koreantrends, #marketresearch, #directresearchkorea http://www.koreatimes.co.kr/www/tech/2019/11/133_278159.html

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Clean imported food sales increasing in Korea

Jay Ahn

Oct 16, 2019
1 min

Clean imported food sales increasing in Korea

The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive contaminated water on the near ocean. Norway is taking advantage of it. #korea, #food, #foodsecurity, #marketresearch https://www.koreatimes.co.kr/www/tech/2019/10/694_277231.html

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Would you need an electronic kickboard in your trunk?

Jay Ahn

Sep 3, 2019
1 min

Would you need an electronic kickboard in your trunk?

Hyundai-Kia will have foldable electric kickboard as an option from Y2021. Drivers may keep this in the car trunk and it will automatically recharge from the car. This is another strategy to develop its total mobility service in where they have a gap to the last mile mobility area. #korea, hashtag#marketresearch, hashtag#directresearchkorea, hashtag#hyundai

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Gen Z: 2019 Beauty Trend Review in Korea

Jay Ahn

Mar 8, 2019
2 min

Gen Z: 2019 Beauty Trend Review in Korea

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys. Teenagers and twenties are using youtube, facebook, and TV in order as their major media. Social media helps people grow their network in an easy way. They can share their opinion and express emotion via their smartphone any time quick. Also, it helps to learn and feel someone’s experience. We used to learn from books and teachers, but things c

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Jay Ahn

Feb 13, 2019
1 min

[Korean Trends] 7hrs fresh food delivery service from an online eCommerce company

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day? COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service like order before the midnight then delivery guarantee next day. Now, they want to move forward and deliver ‘order before the midnight then delivery guarantee before 7am next day. #coupang #mobileshopping #delivery #logistics #packaging #marketresearch #korea

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