🧴2025 Osong Beauty Expo Review – The Future of Cosmeceuticals and the K-Beauty Industry Seen in Cheongju OSCO

Held at the newly opened Cheongju OSCO Convention Center in September 2025,

the 2025 Osong Beauty Expo clearly showcased the direction of the K-Beauty industry through the themes of cosmeceuticals and global collaboration.

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The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center in September, established itself as an open platform where industry and the public came together—featuring a wide array of programs such as professional conferences, global export consultations, beauty experience zones, and consumer events.

Throughout the venue, both domestic and international beauty brands showcased their booths alongside interactive spaces like the skin analysis zone, new product testing area, and youth entrepreneurship pavilion, creating a lively atmosphere where experts and visitors alike could participate and engage.

At the heart of this year’s expo was the professional conference on industry trends. The main theme, “Cosmeceutical,” highlighted how the cosmetics industry is evolving beyond beauty into a science- and technology-driven field. Research-based presentations on topics such as skin physiology, bio-materials, and functional ingredients demonstrated this shift, while experts predicted that the cosmeceutical market, currently centered in North America, will rapidly expand into emerging markets across Asia and Latin America.

In addition, the export consultation sessions actively supported Korean beauty companies seeking to enter global markets. Buyers from various countries met directly with Korean brands to explore their technologies, ingredients, and brand stories, fostering meaningful global business collaborations. Through this, the Osong Beauty Expo reaffirmed its growth beyond a mere exhibition into a global hub of the K-Beauty industry.

The 2025 Osong Beauty Expo was a meaningful event that balanced industrial expertise and consumer participation. In particular, the Cheongju OSCO Convention Center, with its cutting-edge facilities and efficient layout, provided a comfortable environment for both domestic and international participants, demonstrating its potential as a new epicenter of the K-Beauty industry.

Looking ahead, innovation in the cosmetics industry will increasingly rely on science and ethical responsibility. The research-driven discussions and global exchanges showcased at this year’s expo illustrated how K-Beauty is evolving beyond a trend into a sustainable, world-leading industry. We look forward to seeing the Cheongju OSCO Convention Center continue to serve as a central stage for the growth and credibility of Korea’s beauty industry.