Blogs by Dr.K

The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center, highlighted the future of K-Beauty through exhibitions, conferences, and export consultations. Focusing on “Cosmeceuticals,” it showcased the cosmetics industry’s shift toward science-based innovation and expansion into Asia and Latin America. Korean beauty brands engaged with global buyers, building real partnerships. The expo is now a global K-Beauty hub and a flagship event of Cheongju OS

Autumn in Korea is a season where tradition meets emotion through vibrant festivals. The Royal Culture Festival in Seoul, the Andong Mask Dance Festival, and the Gangneung Coffee Festival — these events are more than local celebrations. They reveal how culture comes alive through human participation and shared experience. Korea’s autumn festivals are living cultural laboratories that beautifully express the human instinct to connect and take part.