Blogs by Dr.K

May 273 min read

Why you should leverage Media Mix Research: Elevate Your Brand with Direct Research Korea

Media mix research emerges as a crucial tool for brands aiming to optimize their marketing strategies, ensuring a more comprehensive...

May 233 min read

Unlocking the Power of Marketing Mix Modeling with Google Analytics and Meta

Marketing Mix Modeling (MMM) is a powerful technique that helps businesses optimize their marketing efforts by quantifying the impact of...

May 203 min read

The Strategic Use of Website Cookies: Gaining Customer Insights

Website cookies have become an essential tool for businesses seeking to enhance their online presence and in gaining customer insights....

May 132 min read

Why Every TV Show on CJ ENM Is a Must-Watch!

CJ ENM's strategic utilization of both broadcast and OTT platforms exemplifies a modern approach to content distribution that capitalizes...

May 92 min read

Bite into the apple! Apple's Retail and Product Strategy in South Korea

Apple's strategy in Korea reflects a nuanced understanding of the market dynamics and consumer preferences, evident from its increasing...

Apr 292 min read

Ad Spending Trends in South Korea: A Pre-Labor Day Analysis

In honor of the upcoming Labor Day in South Korea (in Korean - 근로자의 날) and globally, we wanted to signify the hard work of each employee...

Apr 222 min read

Riding the K-wave: How the Entertainment Industry is shaping the Korean Stock Market

The Korean stock market is witnessing a transformative era as the entertainment sector emerges as its new savior, paralleling the...

Apr 182 min read

Whiskey Up! Exploring the Korean Drinking Culture

The South Koreans have a rich and dynamic drinking culture, one that extends from casual soju at local eateries to premium whiskeys in...

Apr 152 min read

7-Eleven inches out GS25 in Satisfaction Score: South Korea's Convenience Store Market

South Korea's convenience store market is a dynamic and integral part of daily life, reflecting broader economic and social shifts. As of...