Blogs by Dr.K

In a groundbreaking shift in marketing strategies, South Korean fashion giants are turning the spotlight from celebrities and influencers...

SPOTV, established in 2010, has rapidly evolved from a new player in South Korea's sports broadcasting landscape to a formidable presence...

Media mix research emerges as a crucial tool for brands aiming to optimize their marketing strategies, ensuring a more comprehensive...

Marketing Mix Modeling (MMM) is a powerful technique that helps businesses optimize their marketing efforts by quantifying the impact of...

Website cookies have become an essential tool for businesses seeking to enhance their online presence and in gaining customer insights....

CJ ENM's strategic utilization of both broadcast and OTT platforms exemplifies a modern approach to content distribution that capitalizes...

Apple's strategy in Korea reflects a nuanced understanding of the market dynamics and consumer preferences, evident from its increasing...

In honor of the upcoming Labor Day in South Korea (in Korean - 근로자의 날) and globally, we wanted to signify the hard work of each employee...

The Korean stock market is witnessing a transformative era as the entertainment sector emerges as its new savior, paralleling the...