Blogs by Dr.K

Do the Olympic Games drive sales of consumer goods? Yes! The Olympic Games have a unique ability to drive consumer behavior, and during...

Understanding seasonal consumer behavior in South Korea provides significant opportunities for food and beverage companies to innovate...

Kakao Talk reigns supreme as the go-to messaging and emoticon app boasting an impressive penetration rate of nearly 97% among mobile...

South Korea has long been recognized as the birthplace of esports, a nation where competitive gaming has evolved into a cultural...

For companies wishing to build their brand in South Korea, we are bringing market research insights to you. South Korea is posing itself...

The Korean lottery market has experienced significant shifts, reflecting broader economic trends and consumer behaviors. Businesses can...

Cricket, a sport traditionally associated with countries like India, Australia, and the UK, is witnessing a gradual increase in...

The rapid advancement of artificial intelligence (AI) technologies has transformed various industries, with NVIDIA emerging as a leading...

At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we...