INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...

[Education] The main value in the education sector in 2021 will 'developing social skills'.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

[Education] The core value of public education will be social skill development in 2021.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

[Cloud Gaming Service] KT GAME BOX relaunches on August

KT renews their cloud gaming service on the 3rd week of August. The company hold around two weeks to revamp the UI and UX for the gaming...

Suit Market shrinks in Korea(but, what is the suit to you?)

Suit Market has been decreased last 10 years. There are some important turning points. Cool Business Suit culture starts from the early...

[Korean Trends #6] 2020 Cloud Gaming Service in Korea

How is it going to evolve in the market? For telecom service providers, 1)Lock gaming consumer segment. 2)Be the first 5g platform...

[Korean Trends] 2020 hobbies/self-development trend report

Sports/Fitness, Wealth Management/Investment, Language, Cooking on the top ranking. - 30's~40's spend time on wealth...

Free datasets in Korea

Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects...