Blogs by Dr.K

K-pop Demon Hunters turned everyday Korean life into a global attraction. From tteokbokki on the floor to bathhouse scrubs, daily life became tourism content.

As AI accelerates, DRK is moving beyond analysis — toward ownership  of data. DRK has built a strong career in UX and marketing research...

In recent years, Korea's second-hand market has rapidly expanded, significantly influencing consumer trends and the overall economic...

Today’s markets are more dynamic and complex than ever. Customer voices are fragmented, and their behaviors can no longer be explained...

Key Trend Summary In 2025, Korea’s consumer market is witnessing the rise of the “Quiet Consumer,” especially among those aged 50 and...

Capturing the real  voice of the user is only half the battle. The other half is getting an automatic-speech-recognition (ASR) system...

Have you noticed how the most memorable brands don’t just sell products—they stage emotions? In 2025, mastering those emotions is the...

delta code Cultural insight that shapes success in Korea. Why Global Campaigns Often Miss the Mark Many global brands assume localization...

The proportion of single-person households in South Korea has reached a record high of 34.5%(2023) , bringing significant changes to the...