Blogs by Dr.K

Capturing the real  voice of the user is only half the battle. The other half is getting an automatic-speech-recognition (ASR) system...

Have you noticed how the most memorable brands don’t just sell products—they stage emotions? In 2025, mastering those emotions is the...

delta code Cultural insight that shapes success in Korea. Why Global Campaigns Often Miss the Mark Many global brands assume localization...

The proportion of single-person households in South Korea has reached a record high of 34.5%(2023) , bringing significant changes to the...

Enhancing Game UX with Eye Tracking: 4 Key Applications

Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...

The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....

What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...