Travel & Lifestyle Insights

South Korea is one of the most digitally connected travel markets in the world. Korean consumers rely heavily on mobile platforms, travel apps, and online communities when planning trips and exploring lifestyle experiences.

Travel decisions are rarely made through a single platform. Korean travelers typically combine multiple services—such as flight comparison tools, online travel agencies, review platforms, and social media—to search for information, compare options, and reduce uncertainty.

Understanding travel and lifestyle behavior in Korea requires insight into how consumers discover destinations, evaluate experiences, and build trust in travel services and lifestyle brands. Our research explores how Korean consumers plan trips and engage with travel and lifestyle trends in an increasingly connected market.

How Do Korean Travelers Prepare for International Trips?: The Real Structure of Travel Planning Revealed by App Usage Patterns

Korean travelers do not rely on a single all-in-one travel app when preparing for international trips. Instead, they combine multiple platforms at each stage—using flight comparison tools like Skyscanner and Google Flights, condition-based hotel booking apps such as Agoda and Booking.com, and specialized platforms like Klook for activities. Travel planning is a structured, risk-minimizing decision process rather than a one-click booking experience.

✈️ Airport Experience Insights: The Top 5 Overseas Airports Loved by Korean Travelers

This report highlights the top five overseas airports most loved by Korean travelers—Changi, Fukuoka, New Chitose, Sydney, and Heathrow—based on DRK’s direct consumer research. Insights reveal why these airports excel in duty-free shopping, efficiency, local experiences, and overall airport satisfaction. DRK provides trusted airport experience insights tailored to the Korean market.

《K-pop Demon Hunters》: How Everyday Korean Life Reshaped Global Consumption

K-pop Demon Hunters turned everyday Korean life into a global attraction. From tteokbokki on the floor to bathhouse scrubs, daily life became tourism content.

Growth of Korea's Second-Hand Market and Major Platform Analysis

In recent years, Korea's second-hand market has rapidly expanded, significantly influencing consumer trends and the overall economic...

Korea Consumer Trend: “Quiet Consumers” and the Silent Spending of the 50+ Generation

Key Trend Summary In 2025, Korea’s consumer market is witnessing the rise of the “Quiet Consumer,” especially among those aged 50 and...

Fuel Your Brain: The Ultimate Exam Day Meal Guide

Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to maximize academic performance. A balanced diet plays a significant role in achieving this goal. In particular, foods high in saturated fat can negatively impact concentration and should be avoided. According to a study conducted by Ohio State University, individuals who consumed foods rich in saturated fats scored an average of 11% lower on