INSIGHTS: KOREA NOW

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research.

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs.

KT renews their cloud gaming service on the 3rd week of August. The company hold around two weeks to revamp the UI and UX for the gaming platform experience.

Suit Market has been decreased last 10 years. There are some important turning points.

How is it going to evolve in the market? For telecom service providers, 1)Lock gaming consumer segment. 2)Be the first 5g platform...

Sports/Fitness, Wealth Management/Investment, Language, Cooking on the top ranking. - 30's~40's spend time on wealth...