INSIGHTS: KOREA NOW

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that have adopted telecommuting amounts to 26.5 percent, up sharply from a year earlier. The actual number of office workers working at a company that is implementing telecommuting also increased significantly, accounting for 82.6 percent. However, there is a difference between ages in the work environment due to telecommuting.

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can

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Starting from December 2020, transparent plastic bottles should be collected separately.

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research.

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs.