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INSIGHTS: KOREA NOW
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COVID19 lessons #1 in Korea
It is important to protect both potential patients and medical teams. Drive-Thru testing centers in Korea have become very effective in...

Jay Ahn
2021년 7월 8일1분 분량


Time to re-think of marketing levers on the mobile game industry.
Mobile game industry was reborn when smartphones got introduced to the market around 2009 in Korea. Due to the digitally-oriented nature,...

Jay Ahn
2021년 7월 8일1분 분량


Face + Book = facebook.
Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean...

Jay Ahn
2021년 7월 8일1분 분량


Adults of 20~40s are driving the console market in Korea.
According to the national statistic office, 95% of the population holds a smartphone in Korea. Such a reason, playing mobile games is...

Jay Ahn
2021년 7월 8일1분 분량


Staying home tendency growing again?
Rate of people who like to stay home for their spare time is growing again. There was a similar tendency or short trend for some years after the 2008 global financial crisis. What is different now compared to the times?

Jay Ahn
2021년 7월 8일1분 분량


Direct Research Korea Fieldwork Capability
Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...

Jay Ahn
2021년 7월 8일1분 분량


Good news for MMO RPG players
NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' ...

Jay Ahn
2021년 7월 8일1분 분량


Korean household needs more fridge store
Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...

Jay Ahn
2021년 7월 8일1분 분량


Clean imported food sales increasing in Korea
The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive...

Jay Ahn
2021년 7월 8일1분 분량
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