A connected 3-Mode AI Research Copilot combining 30 deep qualitative personas, a 120-member quantitative panel, and a 384-dimensional multilingual vector index grounded in DRK’s 2021–2026 South Korean market research screeners.
Global and domestic brands entering or testing new concepts in South Korea often need rapid pre-fieldwork hypothesis testing, screener calibration, and early concept validation before committing to full-scale FGD or CLT studies. Korean Synthetic Consumer Studio (v2.1) bridges qualitative depth and quantitative validation in a unified workspace—allowing researchers in Seoul, Tokyo, Singapore, or New York to interview Korean consumer personas in their native language while preserving authentic Korean socio-economic (SEC) and lifestyle contexts.
To prevent role confusion and context contamination common in single-chat interfaces, the platform separates specialized AI agents into three dedicated split-pane workspaces while sharing a unified project memory store.
Filter 30 Korean personas by gender, age band, SEC income tier, and category domain. Conduct 1:1 interviews or 4-person focus groups where each persona responds in first-person conversational tone reflecting their exact Korean household budget, occupation, and category pain points.
Describe your research objective to the Survey Architect AI to automatically structure a 4-question survey (Overall Appeal, Key Decision Driver, Price Sensitivity, Purchase Intent) calibrated to Korean screener standards.
The Chief Research Officer AI combines pinned qualitative verbatims from Mode 1, 120-panel statistical crosstabs from Mode 2, and semantic search results from the 384-dimensional vector index into a structured Executive Report.
Designed with a Split-Pane Workspace: conversational AI controls and screener filters on the left, paired with real-time persona profiles, interactive QNR canvases, and executive report documents on the right.
"Living alone in Mapo-gu on a 5.5 million KRW monthly income (SEC B), I never hesitate to spend on my dog's health, but veterinary clinics in Korea rarely disclose standardized checkup costs upfront. When buying prescription diets like urinary or hypoallergenic formulas, my biggest worry is buying a full 3kg bag only for my dog to refuse eating it—I would gladly pay a 15–20% premium for verified small-portion trial packs with clear clinical ingredient transparency."
Because global clients apply different income screening criteria depending on the industry, every persona in our 30 qualitative roster and 120 quantitative panel is simultaneously tagged with four standardized Korean socio-economic indicators:
| SEC Tier | ① Monthly Household Income (Pre-Tax) | ② Annual Household Income | ③ Subjective Disposable Comfort (D5 Scale) | 120-Panel Quota |
|---|---|---|---|---|
| SEC A+ Executive / Dual Professional |
KRW 10,000,000+ / mo | KRW 150M – 250M+ / yr | Level 4: Top disposable comfort; freely adopts luxury travel, imported EVs/SUVs, and flagship appliances. | 9 (7.5%) |
| SEC A Enterprise Dual-Income |
KRW 8,000,000 – 10,000,000 / mo | KRW 110M – 149M / yr | Level 4: Easily pays bills, saves regularly, and willingly pays 20–30% premium for time-saving quality. | 15 (12.5%) |
| SEC B Upper-Middle Household |
KRW 6,000,000 – 8,000,000 / mo | KRW 80M – 109M / yr | Level 3–4: Selective trading-up; invests heavily in target categories (pet care, child education, athleisure). | 24 (20.0%) |
| SEC C1 Core Median Salaried |
KRW 4,000,000 – 6,000,000 / mo | KRW 60M – 79M / yr | Level 3: Pays bills and saves modestly; highly responsive to verified user reviews and promotional value. | 36 (30.0%) |
| SEC C2 Entry Career / 1-Person |
KRW 2,000,000 – 4,000,000 / mo | KRW 30M – 59M / yr | Level 3: Prioritizes cost-performance ratio, convenience store/online deals, and digital subscriptions. | 24 (20.0%) |
| SEC D-E University Student / Special Quota |
Under KRW 2,000,000 / mo | Under KRW 30M / yr | Level 2: High price sensitivity; included specifically for Gen-Z gaming, OTT, and zero-sugar F&B studies. | 12 (10.0%) |
Designed in strict alignment with South Korea’s Personal Information Protection Act (PIPA) and ESOMAR synthetic research transparency guidelines, the deployment package ensures complete protection of historical fieldwork assets.
Original FGD audio/video recordings and raw participant rosters remain strictly air-gapped on internal storage. Only de-identified, synthesized persona profiles and generalized behavioral patterns are packaged.
Powered by paraphrase-multilingual-MiniLM-L12-v2, cross-lingual queries in English, Japanese, Chinese, or Indonesian retrieve accurate Korean consumer context in milliseconds.
Supports air-gapped local LLM execution (Ollama qwen2.5:14b, gemma2, llama3.1, mistral-nemo) or enterprise zero-data-retention cloud endpoints with tenant-level isolation.
Want to test your product concept, pricing tier, or questionnaire with our Korean Synthetic Consumer Studio before launching full-scale fieldwork in South Korea? Open the interactive studio or contact our research team.