🧴2025 Osong Beauty Expo Review – The Future of Cosmeceuticals and the K-Beauty Industry Seen in Cheongju OSCO
The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center, highlighted the future of K-Beauty through exhibitions, conferences, and export consultations. Focusing on “Cosmeceuticals,” it showcased the cosmetics industry’s shift toward science-based innovation and expansion into Asia and Latin America. Korean beauty brands engaged with global buyers, building real partnerships. The expo is now a global K-Beauty hub and a flagship event of Cheongju OSCO.
Why Japanese Cosmetic Companies are Focusing on the Korean Market: In-depth Market Research and Global Strategy
In late 2023, a group of about 20 researchers from Japan, Singapore, and Korea gathered to gain a deeper understanding of Korean consumers. Direct Research Korea smoothly conducted extensive consumer surveys for various brands over a two-week period, showcasing their expertise in handling large-scale consumer studies.Understanding Consumer Preferences and TrendsThe sophisticated and diverse preferences of Korean consumers towards beauty products provide important insights for Japanese companies
[Beauty] Gen Z: 2019 Beauty Trend Review in Korea
10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys.Teenagers and twenties are using youtube, facebook, and TV in order as their major media. Social media helps people grow their network in an easy way. They can share their opinion and express emotion via their smartphone any time quick. Also, it helps to learn and feel someone’s experience. We used to learn from books and teachers, but things change. They are repl