Data-driven research insights into Korean consumer behavior, cultural trends, and market dynamics.
The South Korean EV market is on a fast track, with projections indicating a compound annual growth rate (CAGR) of 33.8% between 2024 and 2032. This robust growth is underpinned by a combination of factors, including increased consumer awareness regarding environmental issues, improved standards of living, and significant technological advancements. The government's supportive policies and initiatives, including subsidies and technological innovation, play a crucial role in this accelerated mark
This week, we take a deeper look into South Korea's commitment towards the green revolution, specifically focusing on the growing Electric Vehicle (EV) sector.As of 2023, South Korea is the 5th largest EV market in the world. In the first quarter of this year, there was a 50% YoY increase in EV sales, reflecting the country's appetite for sustainable mobility solutions. What's more, Hyundai, one of Korea's leading automotive companies, has seen its Ioniq 5 model becoming a global bestseller, acc
We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022. 1. Genesis G80: With 5,501 unit sales in the month of November 2022, the Genesis G80 takes the first spot. Its luxurious feel and interior, standard turbocharged 2.5-liter inline four-cylinder paired with an eight-speed automatic transmission seem to have captured the hearts of the Korean public.2. Porter II: With 5,443 unit sales, it closely trails behind the
We bring you once again the monthly ranking of the top 5 highest car sales in August 2022. Want to elevate your brand to the next level in South Korea - Contact us today! 5. KIA's Carnival takes fifth place this month. The handsome and brawny-looking, car sold 4,901 units holding a market share of 3.4%. All KIA Carnival comes with a 290-hp, 3.5-liter V-6 engine, and an eight-speed automatic transmission. 4. KIA's Bongo 3 is a work truck with fold-down sides for the bed and a one-ton cargo capaci
It's that time of the month again! Korea Car Info ranks the automotive brands that hold the highest market share for the month of July 2022! 5. BMW takes fifth place this month. Being the only foreign car brand to make it to the top 5, the german manufacturer has sold 5,490 cars holding a market share of 3.2%.4. Ssangyong manages to sneak into the number 4 position. The South Korean automobile manufacturer has sold 6,100 units holding a market share of 4.3%.3. Genesis Motors is the luxury vehic
Local large size SUV and family car reflect the needs of family, while personal taste is driving the imported car selling.' The automobile market size continually increased until 2015, but last 3 years it shows very stagnantly. These figures were collected in 2017, so here is an updated figure for 2018.For Domestic around 1,480,000 cars For imported around 240,000 cars. Total 1,720,000 cars. It was a bit lower than expected. Hyundai & Kia has the biggest pie in Korea. Following by, SSANGYONG,
I visited Hyundai Auto X The Coffee Bean shop in Gangnam. The collaboration shop established and launched first in Yeoui Island in 2012. More shops come in the last 6 years, so I visited again to look around how it has evolved. [Korean Trends] Hyundai Auto X The Coffee Bean shop in Gangnam 현대자동차 커피빈 콜라보 샵