Insights by Dr.K

AI-Era Research Competitiveness: Why Insight Is Won in the Field

In the AI era, research efficiency has improved, but true competitiveness comes from the field. Iterative validation, strict process control, and the ability to interpret subtle human signals drive deeper, more reliable insights. Ultimately, research excellence is defined not by speed, but by precision, consistency, and real-world understanding.

How Do Korean Travelers Prepare for International Trips?: The Real Structure of Travel Planning Revealed by App Usage Patterns

Korean travelers do not rely on a single all-in-one travel app when preparing for international trips. Instead, they combine multiple platforms at each stage—using flight comparison tools like Skyscanner and Google Flights, condition-based hotel booking apps such as Agoda and Booking.com, and specialized platforms like Klook for activities. Travel planning is a structured, risk-minimizing decision process rather than a one-click booking experience.

Which Game Genres Do Korean Gamers Play Together?

This analysis examines how Korean gamers play multiple game genres together using Association Analysis. Based on survey data from 285 gamers and 11 genres, the study identifies key Triplet patterns through Support and Lift. Competitive genres such as RTS, Battle Royale, and MOBA form the most common combination, while RPG-based Triplets show smaller but highly cohesive consumption clusters driven by long-term growth and immersion.

2026 Korean Gamers’ Primary Platform Analysis: PC and Mobile Dominance, Gender Differences, and Monetization Patterns

This analysis examines Korean gamers’ primary gaming platform choices in 2026, revealing a market firmly centered on PC and mobile. Nearly half of respondents identify PC as their main platform, while mobile—led by iOS—accounts for over 40%. Clear gender differences emerge: male gamers strongly favor PC, while female gamers lean toward mobile, particularly iOS. Monetization is widespread, with spending levels varying significantly by platform.

🎮 What Game Genres Do Korean Gamers Prefer in 2026? A Data-Driven Analysis of Genre Preferences and Gender Differences

Analysis of 285 Korean gamers shows MOBA as the dominant default genre, with strong interest in battle royale and strategy titles. Casual games also rank high, revealing a balanced mix of hardcore and light users. Gender differences exist—men prefer competitive play, women lean casual—yet both engage heavily with MOBA.

✈️ Airport Experience Insights: The Top 5 Overseas Airports Loved by Korean Travelers

This report highlights the top five overseas airports most loved by Korean travelers—Changi, Fukuoka, New Chitose, Sydney, and Heathrow—based on DRK’s direct consumer research. Insights reveal why these airports excel in duty-free shopping, efficiency, local experiences, and overall airport satisfaction. DRK provides trusted airport experience insights tailored to the Korean market.

🎮 G-STAR 2025 Review: A Clearer Look at the Future of Korea’s Game Industry

G-STAR 2025, though smaller in scale, clearly highlighted Korea’s game industry trends: a strong return to PC and console titles, rapid expansion of K-game IP, and a shift toward UX-centered playable demos. Narrative-driven development also gained momentum. Despite reduced indie presence and the removed subculture zone, the event reinforced optimism for Korea’s gaming future.

🧴2025 Osong Beauty Expo Review – The Future of Cosmeceuticals and the K-Beauty Industry Seen in Cheongju OSCO

The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center, highlighted the future of K-Beauty through exhibitions, conferences, and export consultations. Focusing on “Cosmeceuticals,” it showcased the cosmetics industry’s shift toward science-based innovation and expansion into Asia and Latin America. Korean beauty brands engaged with global buyers, building real partnerships. The expo is now a global K-Beauty hub and a flagship event of Cheongju OSCO.

🍁 Korea’s Autumn Festivals through the Eyes of a Researcher

Autumn in Korea is a season where tradition meets emotion through vibrant festivals.

🎬 The 30th Busan International Film Festival (BIFF) 2025: A Festival Connecting Asia and the World

The 30th Busan International Film Festival (BIFF) in 2025 is a global film festival that highlights the solidarity of Asian cinema, the revival of Korean cinema, and its crossroads with world cinema. With the newly established Busan Award and special programs, it will serve as a meaningful stage to capture industry changes and cultural trends.

K-pop Demon Hunters

K-pop Demon Hunters turned everyday Korean life into a global attraction.

🧠 From Researcher to Data Producer: How DRK is Redefining Insight Work in the Age of AI

As AI accelerates, DRK is moving beyond analysis — toward ownership of data.DRK has built a strong career in UX and marketing research, with a particular strength in qualitative methods and human-centered insight. But in recent years, a new realization has started to emerge:The traditional research workflow is under pressure.And increasingly, AI is doing the work. • Translation? Automated. • Code snippets? AI-assisted. • Data analysis? Often faster, and just as insightful.Rather than ignore it,

Growth of Korea's Second-Hand Market and Major Platform Analysis

In recent years, Korea's second-hand market has rapidly expanded, significantly influencing consumer trends and the overall economic landscape. Amid rising prices, economic downturns, and growing environmental awareness, second-hand trading has evolved beyond mere “frugality” into a new lifestyle choice.With smartphones in hand, anyone can now easily participate in second-hand transactions, and the emergence of location-based platforms and diversified services is making the market even more vibr

Designing Multimodal Research: How to Extract Deeper Insights in a Complex Market

Today’s markets are more dynamic and complex than ever. Customer voices are fragmented, and their behaviors can no longer be explained with a single research method.This is exactly why multimodal research is gaining traction.Multimodal research combines multiple methodologies—such as surveys, interviews, focus groups, and ethnographic studies—to examine a problem from multiple perspectives. It offers depth, context, and clarity that single-method studies often miss.What is Multimodal Research?Mu

Korea Consumer Trend: “Quiet Consumers” and the Silent Spending of the 50+ Generation

Key Trend Summary • In 2025, Korea’s consumer market is witnessing the rise of the “Quiet Consumer,” especially among those aged 50 and above, both pre- and post-retirement. • This group is moving away from conspicuous, status-driven consumption and instead focusing on personal satisfaction and intrinsic value. • Their behavior is marked by reduced social media presence, a preference for no-logo/value-for-money products, and the use of services that emphasize anonymity.Key Characteristics of the

🎙 ASR Showdown: Clova Note vs. Daglo in Korean— Which One Really Listens?

Capturing the real voice of the user is only half the battle. The other half is getting an automatic-speech-recognition (ASR) system that won’t leave you cleaning up a transcription disaster just when the analysis clock starts ticking. We put two of Korea’s most popular ASR tools head-to-head so you don’t have to.🧪 Research Setup🔍 Evaluation Criteria1. Context integrity – Does the conversation flow naturally?2. Sentence completeness – Are utterances grouped into full sentences?3. Noise & typos

Feelings in Focus: How DRK Turns Emotion & Videography into 2025’s Research Edge

Have you noticed how the most memorable brands don’t just sell products—they stage emotions? In 2025, mastering those emotions is the shortest path to genuine consumer loyalty, and Direct Research Korea (DRK) is leading the charge with cost‑smart, open‑source‑powered tools that capture feelings frame by frame.Why Feelings Trump Figures • 95 % of choices are subconscious — Behavioral economists keep proving it, yet many marketers still fixate on purely rational metrics. DRK flips the lens to the

DELTA CODE: We Find Delta Culture

Cultural insight that shapes success in Korea.Why Global Campaigns Often Miss the MarkMany global brands assume localization is just about translating content and switching imagery.But in Korea — a hyper-connected, rapidly shifting cultural landscape — this approach often fails.It’s not about what you say.It’s about whether what you say feels right in the eyes of Korean consumers.What Is “Delta Culture”?At DELTA CODE, we define delta culture as the subtle cultural shift between what brands think

Daiso’s Lone Growth in the Offline Market

The proportion of single-person households in South Korea has reached a record high of 34.5%(2023), bringing significant changes to the consumer market. This trend is not limited to younger generations but is also evident among middle-aged and older consumers. As a result, practicality and cost-effectiveness have become increasingly important in purchasing decisions.How are companies responding to these shifts in consumer behavior? Today, let’s take a closer look at Daiso’s success strategies as

Enhancing Game UX with Eye Tracking: 4 Key Applications

Enhancing Game UX with Eye Tracking: 4 Key Applications

Exploring Emotional Responses: Brand A and Competitor Brands

Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional responses from consumers. The goal was to explore the differences in emotional reactions between Brand A users and users of competitor brands. Specifically, we hypothesized that Brand A users would show more active emotional responses than competitor brand users. However, an unexpected yet intriguing outcome emerged.Insights from EDA DataDuring the focus group

Sizzling Success: How Franchise Restaurants Are Shaping Korea's Dining Scene

The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households. Franchise restaurants are at the forefront of this growth, offering standardized quality and convenience. Operated under a unified brand system managed and supported by headquarters, they provide consumers with diverse choices and investors with stable returns.Structure and Current Status of Korean FranchisesAs of 2022, the number of franchise outlets in South Kore

The Emergence and Future of Unmanned Stores in Korea: Social Responsibilities and Challenges Hidden Behind Convenience

What Are Unmanned Stores?Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce labor costs and maximize efficiency. While the absence of staff makes these stores vulnerable to theft, surveillance via CCTV and the integration of artificial intelligence and automated payment systems help simplify the purchasing process. Up until the 2000s, unmanned retail primarily meant ATMs or vending machines, but with the COVID-19 pandemic in 2020, thes

Bangkok ESOMAR 2024: The Role of AI in Marketing Research

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and technological innovations. This year, the primary focus was on practical examples of how AI technology can be integrated into and utilized in market research projects.AI Moderator: Combining Cost Efficiency and InnovationOne of the most fascinating cases presented was the use of AI Moderator in research. The presenting team demonstrated the use of an AI-based interview

2024 G-STAR: The Rise of Animation Games and Moments with Steam Deck

Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games with large booths were mostly animation-based. It was particularly shocking that NCSoft, which showcased the realistic MMORPG TL in 2023, did not even have a booth in the B2C section this year. It felt like animation-based action RPGs and shooting games received more attention compared to realistic RPGs. The organizers promoted the 2024 event as the best in its

Fuel Your Brain: The Ultimate Exam Day Meal Guide

Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to maximize academic performance. A balanced diet plays a significant role in achieving this goal. In particular, foods high in saturated fat can negatively impact concentration and should be avoided. According to a study conducted by Ohio State University, individuals who consumed foods rich in saturated fats scored an average of 11% lower on concentration tests

The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025

The Two Main Paths of University Admission in Korea - Early Admission and Regular AdmissionUniversity admissions in Korea are largely divided into two main pathways: 'Early Admission' (수시) and 'Regular Admission' (정시). These two pathways evaluate applicants based on different criteria and approaches. Early Admission uses student records, academic performance, and essay exams to assess applicants on a range of factors, while Regular Admission selects students based on their scores on the College

Climate Couture: The Future of Fashion in a Warming World

The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and hottest summer on record, with the number of heatwave days reaching 30.1 days by September 2024—nearly three times the average of 11.0 days, and second only to the record set in 2018 at 31.0 days—emphasizing the growing intensity of climate change. As summers grow longer and hotter, people’s fashion preferences are also undergoing significant shifts. In this arti

Behind the Bar: The Premium Edge in Consumer Choice

In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages, creating interesting consumption trends. These changes span from traditional favorites like beer, wine, and whiskey to newer types like craft beer and artisanal whiskey. Consumers of varying ages and backgrounds are selecting beverages that suit their unique tastes, which in turn shapes new consumption trends within the market.Differences in Alcohol Choices Based on

Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design

The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek more than just drinking; they desire special experiences, driving interest in premium products. Even traditional beverages like soju and beer are embracing this trend, with premium versions gaining popularity.A critical element in these premium liquors is the 'design packaging'. Moving beyond mere containers, packaging plays a crucial role in showcasing brand i

The Critical Role of Research Facilities in Conducting Qualitative Interviews: Enhancing Fieldwork Market Research

In market research, qualitative interviews are invaluable tools for understanding customer behaviors, motivations, and perceptions. Based on our fieldwork experience, the success of these interviews, however, hinges significantly on the quality of the environment in which they are conducted. Research facilities, designed to support fieldwork, play a crucial role in ensuring the validity and depth of insights gained from such qualitative methods.Why Research Facilities Matter in Qualitative Inter

Why DRK is the Top Choice for Market Research Fieldwork in South Korea

When companies seek the top choice for market research fieldwork in South Korea, they need a partner they can trust—one that not only delivers accurate data but also provides deep, actionable insights. At Direct Research Korea (DRK), we understand the dynamic and nuanced South Korean market, and we recognize the high stakes involved in making business decisions based on market research. That’s why we’ve perfected our approach to fieldwork interviews, ensuring that our clients receive the most re

Eco-Friendly and Innovative Wine Packaging Trends in South Korea: Meeting Consumer Demand and Regulatory Challenges

South Korea's wine packaging market is witnessing a dynamic transformation, driven by the increasing demand for eco-friendly and innovative packaging solutions. As wine consumption continues to rise in the country, fueled by shifting drinking patterns and a growing middle class, the importance of packaging has become more pronounced. Not only does wine packaging serve to protect and preserve the quality of the product, but it also plays a crucial role in marketing and branding, influencing consu

Korea’s Rebellions: The Startup Set to Outshine Nvidia in AI Chip Manufacturing

While companies like Nvidia have long dominated this space, a new contender from South Korea is making waves and could soon redefine the landscape of AI chip manufacturing. Enter Rebellions, a Seoul-based startup with ambitions as bold as its name. Founded in 2020 by a team of five visionary engineers, Rebellions has quickly emerged as a beacon of innovation in Korea’s tech ecosystem. Their flagship product, the ATOM chip, is set to be the first AI chip developed by a Korean startup to enter mas

Why South Korea’s Mosquito Repellent Market is Booming: The Surprising Factors Fueling Explosive Growth

As the South Korea mosquito repellent market surges towards an estimated value of USD 0.28 billion by 2033, with a steady CAGR of 5.54%, the industry presents a mix of growth opportunities and challenges that require careful navigation. For B2B stakeholders, including manufacturers, suppliers, and retailers, understanding these dynamics is crucial for leveraging market potential while mitigating risks.Growth Drivers: Capitalizing on Rising Health Awareness and UrbanizationOne of the primary cata

Time for Sailing: Surge in Korea’s Boating Industry

Sailing in Korea is a key activity that has caused a surge in its boating industry. With sailing in the Paris Olympics 2024 games, it captures the spirit of innovation and enthusiasm in the nation's marine activities sector. This fervor not only highlights Korea’s natural maritime advantages but also aligns with its ambitious economic strategies in boosting the leisure and sports marine industry.Korea's geographical tapestry, with its extensive coastlines and numerous islands, serves as an idyll

Is it time for Korean Game Makers to target the Middle Eastern Market?

Korean games have taken the global stage by storm, and their popularity in the Middle Eastern market is a testament to their widespread appeal. According to the 2023 survey by the Korea Creative Content Agency (Kocca), Middle Eastern users have shown remarkable enthusiasm for Korean games, surpassing other regions in both playtime and expenditure. This surge is not just a fleeting trend but a significant cultural and economic development.Market Penetration and Consumer EngagementThe survey, whic

The Olympic Games: How Major Sports Events Drive Sales of Consumer Goods

Do the Olympic Games drive sales of consumer goods? Yes! The Olympic Games have a unique ability to drive consumer behavior, and during the 2016 Rio Olympics, sales of processed foods, health tonics, and other related products in South Korea surged dramatically.The Olympic Impact on Sales: A Look Back at Rio 2016During the 2016 Rio Olympics, the 12-hour time difference between South Korea and Brazil led to many events being broadcast late at night or early in the morning. This unusual timing had

Adapting to Seasonal Consumer Behavior in South Korea: Opportunities in Food and Beverage Markets

Understanding seasonal consumer behavior in South Korea provides significant opportunities for food and beverage companies to innovate and capture market share. Our recent analysis of consumer patterns during the rainy season and spring months highlights how weather impacts food preferences and buying behaviors, presenting a unique chance for businesses to tailor their offerings.During the monsoon months, traditional comfort foods such as bindaetteok and sujebi see a surge in sales. Bindaetteok

Korea for Kakao: An Emoticon Wonderland

Kakao Talk reigns supreme as the go-to messaging and emoticon app boasting an impressive penetration rate of nearly 97% among mobile users, in South Korea. This dominance has given rise to a unique digital phenomenon: the emoticon market. Since their introduction in 2011, KakaoTalk emoticons have transformed from simple digital stickers into a thriving business and cultural staple, reflecting Korea’s innovative approach to digital communication and marketing.The Rise of the Emoticon EconomyKakao

The Unstoppable Rise of Esports in Korea: T1's Triumph at the eSports World Cup

South Korea has long been recognized as the birthplace of esports, a nation where competitive gaming has evolved into a cultural phenomenon. With its roots in the late 1990s, the esports industry in Korea has grown exponentially, driven by a passionate fanbase and a highly skilled pool of players. Today, Korea stands at the forefront of the global esports market, continually setting benchmarks in both player performance and market development.In 2024, the esports market in Korea is projected to

Build your brand in South Korea: Market Research Insights

For companies wishing to build their brand in South Korea, we are bringing market research insights to you. South Korea is posing itself as a strong market for building a brand, once known primarily for its robust manufacturing sector, has transformed into a global cultural powerhouse over the past two decades. This evolution has been marked by the rise of K-pop phenomena like BTS and BLACKPINK, blockbuster TV series like 'Squid Game,' and the flourishing of K-beauty products. These successes ar

Leveraging Lottery Trends: Insights for Businesses in Korea

The Korean lottery market has experienced significant shifts, reflecting broader economic trends and consumer behaviors. Businesses can glean valuable insights from these trends to better understand and engage with their target audiences. This article explores how recent data on lottery participation can inform business strategies and drive growth.Understanding Consumer BehaviorMore than one in ten households in Korea participated in lottery activities during the first quarter of this year, the

Exploring the Rising Popularity of Cricket in Korea: Opportunities for Market Expansion

Cricket, a sport traditionally associated with countries like India, Australia, and the UK, is witnessing a gradual increase in popularity in the South Korean market. This trend is bolstered by significant upcoming events such as the T20 World Cup 2024 and the inclusion of cricket in the Los Angeles 2028 Olympic Games. These developments present exciting opportunities for companies aiming to capitalize on this growing interest in cricket within Korea.Cricket's Resurgence and Global EventsCricket

Navigating the AI Revolution in Korea: NVIDIA's Dominance and Emerging Challenges

The rapid advancement of artificial intelligence (AI) technologies has transformed various industries, with NVIDIA emerging as a leading player in this dynamic landscape in Korea. Recently, NVIDIA's market capitalization surpassed Microsoft, making it the world's most valuable company. This milestone reflects NVIDIA's strategic positioning in the AI and semiconductor sectors, driven by its powerful GPUs and innovative AI solutions.NVIDIA's AscendancyNVIDIA's growth trajectory is closely linked t

Setting the Stage for Successful Mobile Game Consumer Engagement Testing

At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we specialize in is Consumer Engagement (CE) testing for mobile games. This blog will take you through a behind-the-scenes look at how we set up and conduct these tests to provide our clients with invaluable insights.The EnvironmentOur CE testing is conducted in a state-of-the-art facility designed to create a comfortable and distraction-free environment for parti

Forget Influencers: How Employee YouTube Videos are Revolutionizing Sales at Korean Fashion Giants

In a groundbreaking shift in marketing strategies, South Korean fashion giants are turning the spotlight from celebrities and influencers to their very own employees, using employee-influencer campaigns on YouTube to transform the industry and drive sales and subscriber counts to unprecedented heights. This innovative approach leverages the authenticity and relatability of employee influencers to connect more deeply with audiences. By featuring employees in YouTube campaigns, these brands are no

E-sports to Champions League: South Korea's Broadcasting phemom SPOTV

SPOTV, established in 2010, has rapidly evolved from a new player in South Korea's sports broadcasting landscape to a formidable presence in the Asian market. This transformation is a testament to SPOTV's strategic expansion and deep understanding of its audience's preferences. Initially following the paths of established networks like KBS N Sports and MBC Sports+, SPOTV carved its niche by securing broadcasting rights for a diverse range of sports. This not only includes popular leagues like th

Why you should leverage Media Mix Research: Elevate Your Brand with Direct Research Korea

Media mix research emerges as a crucial tool for brands aiming to optimize their marketing strategies, ensuring a more comprehensive understanding of their audience and the effectiveness of their campaigns. In today's complex and multifaceted marketing landscape, relying solely on traditional metrics like website cookies, Google Analytics, or Meta ads is insufficient for capturing the full spectrum of consumer behavior and media effectiveness. Here’s an in-depth look at why companies should be

Unlocking the Power of Marketing Mix Modeling with Google Analytics and Meta

Marketing Mix Modeling (MMM) is a powerful technique that helps businesses optimize their marketing efforts by quantifying the impact of different marketing channels. This blog delves into the intricacies of MMM, with a particular focus on how tools like Google Analytics and Meta (formerly Facebook) can enhance this process. We will also explore regressional analysis and other methods, supported by real company examples to provide practical insights.Understanding Marketing Mix ModelingMarketing

The Strategic Use of Website Cookies: Gaining Customer Insights

Website cookies have become an essential tool for businesses seeking to enhance their online presence and in gaining customer insights. In South Korea, where digital engagement is high, the strategic use of cookies can significantly benefit companies by providing valuable insights into customer behavior. This blog explores why companies use cookies and how they can offer deep insights into their customers.Why Companies Use Website Cookies1. Enhancing User Experience: One of the primary reasons c

Why Every TV Show on CJ ENM Is a Must-Watch!

CJ ENM's strategic utilization of both broadcast and OTT platforms exemplifies a modern approach to content distribution that capitalizes on the evolving consumption habits of today's viewers. In a media landscape where the distinction between traditional TV and streaming services is increasingly blurred, CJ ENM has adeptly navigated these changes to bolster its market presence.Harmonizing Broadcast and OTT PlatformsCJ ENM's integration strategy between TV and OTT platforms is commendable. As no

Bite into the apple! Apple's Retail and Product Strategy in South Korea

Apple's strategy in Korea reflects a nuanced understanding of the market dynamics and consumer preferences, evident from its increasing market share and strategic retail expansions. Despite the global economic downturn and a general decrease in smartphone demand, Apple has seen its market share in Korea grow significantly, reaching 25% in 2023. This is a notable increase from previous years, with a threefold increase in share last year alone, particularly buoyed by the iPhone 15's release which

Ad Spending Trends in South Korea: A Pre-Labor Day Analysis

In honor of the upcoming Labor Day in South Korea (in Korean - 근로자의 날) and globally, we wanted to signify the hard work of each employee by breaking down ad spending trends from 2021 to 2023 across key sectors.Sector-Wise Ad Spending Analysis1. InsuranceLeading the ad spend over the past three years is the insurance sector, with a substantial $985 million. This indicates a highly competitive market where companies are intensively targeting consumers through diverse media channels, likely focusin

Riding the K-wave: How the Entertainment Industry is shaping the Korean Stock Market

The Korean stock market is witnessing a transformative era as the entertainment sector emerges as its new savior, paralleling the explosive growth once seen in the secondary battery sector. As K-pop continues to captivate global audiences, investors are increasingly turning their focus towards entertainment companies like HYBE, JYP, SM, and YG Entertainment, recognizing them as pivotal players in the market's structural growth.A Surge in Market CapitalizationThis year alone, the combined market

Whiskey Up! Exploring the Korean Drinking Culture

The South Koreans have a rich and dynamic drinking culture, one that extends from casual soju at local eateries to premium whiskeys in upscale bars. Our recent survey sheds light on the drinking preferences and spending habits of Korean consumers, particularly in relation to luxury whiskey brands.Age and Spending on Eating and Drinking OutThe demographic data shows a wide range of ages actively participating in Korea's dining and drinking culture. Young adults to middle-aged individuals contribu

7-Eleven inches out GS25 in Satisfaction Score: South Korea's Convenience Store Market

South Korea's convenience store market is a dynamic and integral part of daily life, reflecting broader economic and social shifts. As of 2023, the country boasts more than 55,000 convenience stores, outnumbering global giants like McDonald's in terms of sheer density. This saturation has not only intensified competition but has also pushed these stores to innovate and diversify their offerings to stay relevant. Moreover, in a recent survey involving 80k+ participants, conducted by Azdata (https

Inside South Korea's Luxury Scene: What's Hot and Why

Hey, have you ever wondered what makes South Korean luxury shoppers click? Well, recent insights into the most buzzing luxury transaction platforms as of September 2023 tell us quite a bit about where the action is. Leading the pack, we have Balaan with a cool 2.92 million users under its belt. Not far behind, Trenbe is doing its thing with 2.6 million users, and then there's Must'it, holding its own with 1.42 million. Pretty impressive, right? Let's dive into what this all means for the folks w

Breathing New Life into Business: South Korea's Air Pollution Control Market

In the dynamic landscape of global environmental standards, South Korea emerges as a compelling theater for the air pollution control industry. As nations grapple with the dual challenges of industrial growth and environmental sustainability, South Korea presents a unique blend of regulatory stringency and market potential that is attracting international attention.South Korea's commitment to reducing air pollution is not just a policy stance but a burgeoning industry ripe with opportunities. Th

South Korea's Medical Tourism: Market Research

South Korea's ambitious vision to attract 700,000 medical tourists by 2027 exemplifies the nation's commitment to becoming a global healthcare hub. This goal is anchored in a multifaceted strategy that blends healthcare excellence with the allure of tourism, leveraging South Korea's cultural phenomena and advanced medical offerings to draw in international patients.Key Takeaways:I. Strategic Government Initiatives: The Ministry of Health and Welfare has launched initiatives to overhaul immigrati

South Korea's FDI Landscape in 2023 and Beyond: Market Research

In an era where economic landscapes are rapidly transforming, South Korea's position in the global foreign direct investment (FDI) matrix serves as a barometer for its evolving economic climate. The latest findings from the United Nations Conference on Trade and Development's (UNCTAD) World Investment Report 2023 reveal a nuanced tapestry of South Korea's FDI dynamics, marked by challenges and triumphs alike. As we delve into these insights, we uncover the contours of a market at a pivotal junct

Energizing the Future of South Korea: Energy Drink Market Research

Market research shows a silent yet swift revolution is brewing in the form of energy drinks in South Korea. The at-home energy and sports drinks market are fizzing with a robust US$1.3 billion in revenue as of 2024, and with an anticipated annual growth rate of 3.96% from 2024 to 2028, the sector shows no signs of slowing down. This burgeoning industry, characterized by its dynamic consumer base and evolving preferences, presents an unmissable opportunity for brands looking to capture the hearts

Staying Ahead in the South Korean EV Market

The South Korean EV market is on a fast track, with projections indicating a compound annual growth rate (CAGR) of 33.8% between 2024 and 2032. This robust growth is underpinned by a combination of factors, including increased consumer awareness regarding environmental issues, improved standards of living, and significant technological advancements. The government's supportive policies and initiatives, including subsidies and technological innovation, play a crucial role in this accelerated mark

Tradition Meets Trend: Gen Z's New Favorite Spot for Lunar New Year

As Lunar New Year approaches, Seoul's local markets, such as Kyungdong Market in Dongdaemun District and Mangwon Market in Mapo District, have experienced a notable trend in popularity, particularly among younger generations like Gen Z. These markets, traditionally the go-to places for essentials such as rice cakes and fruits for Seollal ceremonies, are now witnessing a vibrant blend of tradition and modernity. This transformation is attributed to the introduction of hip cafes and the resurgence

How Can Shop-Along Research Unlock Valuable Consumer Insights for Your Brand?

In today's rapidly evolving marketplace, understanding the consumer's journey is not just an advantage; it's a necessity. Direct Research Korea stands at the forefront of this exploration, offering an immersive research methodology that brings brands closer to their customers' realities: shop-along research. This hands-on approach not only reveals the intricacies of consumer behavior but also opens a window into the emotional and decision-making processes that drive purchases. Here, we delve int

Dynamics of South Korea's Market Landscape: Research Insights

In an era where understanding the intricacies of market dynamics is crucial for businesses aiming to thrive, market research into Korea's top 157 South Korean public listed companies presents a fascinating study. It offers invaluable insights for investors, entrepreneurs, and policymakers alike. This blog aims to shed light on these findings, emphasizing the sectors that dominate the South Korean market and the implications for strategic decision-making.The Dominance of TechnologyAt the forefron

Build your own GPT Research Model!

Since 2015, we have been delivering exceptional research outputs and data driven insights for our global-based clients. Through the advent of Generative AI and especially ChatGPT, Direct Research Korea is proud to announce our latest service - Dr. K's Persona Chat Service - your personalized GPT-model!Service OverviewDr. K's Deep Chat Service offers innovative analysis solutions to market research professionals by developing Custom GPT models based on clients' qualitative analysis data. This ser

South Korean Box Office: Top 10 Grossing Movies of 2023

As the calendar turned its final page on 2023, the South Korean box office celebrated a year of extraordinary cinematic accomplishments. The silver screen was adorned with tales that not only captured our imaginations but also left an indelible mark on the box office charts. Let's embark on a journey through the top 10 movies of the year before delving into the insightful exploration of their triumphs.Top 10 Movies of 2023 (by box office sales)1. '12.12: The Day' : $86,191,9872. 'The Roundup : N

Webtoon Wonderland: South Korea's Soaring Success in Global App Market

In the ever-evolving landscape of the global mobile app market, South Korea has emerged as a powerhouse, securing the fourth spot in the rankings. The 2024 Mobile Status Report from Data.ai, a leading app market analysis platform, paints a vivid picture of South Korea's impressive strides in this dynamic industry.Consumer Spending Hits Record High:Last year witnessed an extraordinary surge in consumer spending within the South Korean mobile app market, reaching an astonishing $7.86 billion (10.3

“Best Airports 2023 Award” goes to Incheon International Airport

Incheon International Airport, South Korea's beacon of connectivity, is poised to celebrate a remarkable turnaround following the tumultuous impact of the global COVID-19 pandemic. After grappling with financial setbacks from 2020 to 2022, the airport is gearing up to report a net profit of 380 billion won in 2023, marking its first profitable year in four. Projections indicate that international passenger traffic will return to pre-pandemic levels by 2024, showcasing an inspiring recovery for o

Why Japanese Cosmetic Companies are Focusing on the Korean Market: In-depth Market Research and Global Strategy

In late 2023, a group of about 20 researchers from Japan, Singapore, and Korea gathered to gain a deeper understanding of Korean consumers. Direct Research Korea smoothly conducted extensive consumer surveys for various brands over a two-week period, showcasing their expertise in handling large-scale consumer studies.Understanding Consumer Preferences and TrendsThe sophisticated and diverse preferences of Korean consumers towards beauty products provide important insights for Japanese companies

Top 10 Companies of South Korea amass $825 Billion: 2023

In the dynamic landscape of South Korea's corporate sphere, a select group of conglomerates stands out as titans, driving innovation, economic growth, and global influence. As we step into the first quarter of 2024, lets rewind a year (Q1 2023) and explore the top 10 companies by revenue, each making significant contributions to the nation's economic prowess.1. Samsung: A Technological MarvelRevenue: $241.6 Billion (Q1 2023)At the zenith of the list, Samsung reigns supreme, a colossus in the tec

Are you ‘rich' in South Korea?

In the ever-evolving landscape of wealth accumulation, Korea has seen a remarkable shift in the definition of affluence over the past decade. According to the latest findings from the Hana Institute of Finance, the benchmark for being deemed 'rich' in Korea has surged from 11.4 billion won ($8.7 million) in 2012 to 18.7 billion won in 2021. As we delve into the key takeaways from the 'Korean Wealth Report,' it becomes evident that the dynamics of wealth creation and management in Korea are under

Samsung Dominance in South Korea's Smartphone Realm: The Unrivaled Reign of Tech Excellence

In the dynamic landscape of South Korea's smartphone market, one brand stands tall, casting its technological prowess over 84% of the devices sold in the third quarter of 2023. Samsung, the juggernaut of innovation, has not only solidified its reign domestically but has also etched its mark globally, according to market data released by Counterpoint.The Numbers Game:The statistics are staggering. Eight out of every ten smartphones in South Korea bear the Samsung insignia, leaving Apple trailing

Music Streaming in Korea - What's Korea listening to?

In the harmonious realm of South Korean music streaming, a seismic shift is underway. As we bid adieu to 2023, the once-unchallenged reign of ‘Melon’ has encountered a formidable contender — none other than the global giant, ‘YouTube Music.’ The stage is set, and the melody of change is echoing through the digital corridors of Korean music culture.A Symphony of NumbersLet's dive into the crescendo of statistics. Melon, a stalwart in the South Korean music streaming scene, has seen a modest rise

South Korea's Shifting Work Culture: The Rise of Shorter Workweeks and the Call for Flexible Hours

South Korea, long known for its notorious working hours, is undergoing a significant transformation in its work culture. Once hailed for contributing to the country's economic success, lengthy work hours are now giving way to a more balanced approach, with the government and younger generations advocating for shorter workweeks and increased flexibility.Key Takeaways:1. Closing the Gap with OECD Averages: According to a recent Korea Enterprises Federation (KEF) report, the working hours gap betwe

G-STAR 2023: A Fusion of Fun and Family in Busan's Gaming Extravaganza

The pulsating energy of G-STAR 2023 took Busan by storm, transforming BEXCO into a haven for gamers of all ages. Beyond the dazzling displays from industry giants like NCSoft, Smilegate RPG, and Netmarble, it was the diverse mix of attendees that truly set this year's event apart.Here are the key user insights: 1. Family-Friendly Gaming: G-STAR 2023 showcased a significant rise in family attendance, indicating a growing trend of parents engaging in gaming activities with their children. This hig

G-Star 2023 – Korea's Biggest Gaming Event Breaks Records

As I stepped out of the bustling Busan Bexco convention center on Thursday morning, the energy in the air was palpable, even though the weather was slightly cloudy. G-Star 2023, Korea's grandest gaming extravaganza, had kicked off, and I found myself amidst a sea of excited gamers eagerly anticipating the unveiling of yet-to-be-released games.The scale of this year's event was truly staggering, breaking records from the past. With 3,328 booths set up by 1,037 companies representing 42 countries,

Korea’s Luxury Eyewear ‘Gentle Monster’ Goes Global

Key Takeaways for Companies Entering the Luxury Goods Space in Korea1. Cultural Alignment: Adapt products and strategies to resonate with Korean cultural preferences.2. K-pop Influence: Collaborate with K-pop stars for heightened brand recognition and emotional connection.3. Immersive Retail: Invest in unique, immersive retail experiences to attract Korean consumers.4. Tech-Savvy Appeal: Integrate tech features to cater to Korea's tech-savvy consumer base.5. Localized Approach: Customize marketi

A Business Guide to Thriving in Korea's Multicultural Future

As demographic challenges loom large, with Korea experiencing the lowest birth rate in the world and an aging population, the conversation around immigration policies has gained unprecedented momentum. A recent report by the National Assembly Research Service sheds light on this pressing issue, urging the need for a unified strategy on immigration. What are the implication for businesses in Korea’s multicultural future? The Numbers Speak: A Growing Foreign PopulationAs of December 2022, foreign

Costco Korea: A Market Marvel with Room for Social Growth

In the bustling landscape of South Korean retail, Costco stands out as a beacon of convenience, variety, and quality. The warehouse giant, since its inception in 1994, has woven itself seamlessly into the fabric of the South Korean market. With a range spanning from home appliances to groceries and everything in between, Costco Korea epitomizes the one-stop shopping experience. As market research experts, it's imperative to delve deeper into this phenomenon and dissect the nuances that define Co

The MZ Generation in South Korea: Key Consumer Behaviors

In the bustling landscape of South Korea, a unique demographic phenomenon has taken center stage – the MZ Generation. A term uniting Millennials and Generation Z, the MZ Generation constitutes a whopping 32.5% of the population. In this fusion of analog roots and digital prowess, these individuals are redefining consumer behavior and market trends, painting a vibrant mosaic of preferences and values.1. Digital Natives in a Tech Wonderland: Growing up amidst the digital revolution, the MZ Generat

Tweeting Trends: Navigating X in South Korea

In the bustling landscape of digital innovation, South Korea stands out as a leader in social media usage. Fueled by a tech-savvy populace and advanced internet infrastructure, the country boasts an impressive internet penetration rate of 97.6%, with 50.56 million internet users at the beginning of 2023. The proliferation of social media platforms is striking, with 92% of the population actively engaging online, spending an average of 1 hour and 11 minutes daily across the top 5 social media pla

Insights from the Korean Mobile Game Market: October 2023

In the bustling world of mobile gaming, South Korea stands out as a vibrant hub of innovation and revenue generation. With its tech-savvy population and a thriving gaming culture, the Korean mobile game market offers a unique landscape for gaming companies looking to explore new horizons. Understanding how Korean mobile game developers monetize their games can provide invaluable insights for businesses seeking to navigate this dynamic arena effectively.Korean mobile game developers have mastered

[Movie] Trends 2023: The Rise in Korean Remakes

In recent years, the world of entertainment has witnessed a fascinating trend: the rise in remakes of Korean TV series and movies in various countries. Korean dramas have long captivated audiences in Asia, but what's noteworthy is the growing demand beyond Asian borders. Countries like Thailand, the Philippines, India, and even the United States have shown a keen interest in adapting popular Korean dramas and films to suit their local audiences. This surge in requests for remakes signifies the w

[Entertainment] Naver Webtoon helps brings stories to life!

South Korea and Naver are synonymous with each other. Korea's major search portal, Naver, revolutionized the comics industry via NAVER WEBTOON. It has enabled a platform that puts creators and consumers first - where creators can truly meet their audience. Emergence of Naver WebtoonNaver officially launched their webtoon service in Korea way back in December 2005. Soon thereafter, in 2014, it launched the English global service webtoon, the traditional Chinese line webtoon, and the Thai line web

[Movie] Coupang Play: The New Challenger Disrupting Netflix's Dominance in South Korea?

The Ever-Changing Landscape of OTT PlatformsThe OTT market is one of the most fiercely competitive landscapes, with Netflix maintaining its top position. However, because of the market's nature—where users often switch platforms based on content—the future is anything but predictable. Coupang Play's Rapid Ascent Through Sports ContentAmong the contenders, Coupang Play stands out as a potential disruptor. As of August 2023, this emerging platform is hot on the heels of Netflix, especially in term

[Pet] Trends 2023: A Quantitative Look at the Present and Future of the Korea market

Pets are increasingly becoming not just 'pets,' but members of the family. But what does this trend look like in numbers? Based on the 2023 Pet Trends Korea Market Report, let's delve into these phenomena in detail.The Current State of Pet Care- 30% of households have pets, with the percentage being higher in standalone homes.This 30% figure essentially means that '3 out of every 10 people have a pet.' If you live in an apartment complex, it's likely that at least 3 of your neighbors have pets.

[Pet] Unveiling Korea's Largest Veterinarian Panel

Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and

#2 easy marketing research, how to start create hypothesis and questionaire with GPT

You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use the suggested Prompts. It will be helpful. During the session, I introduced the most common five marketing analysis frames. You can define your own hypothesis as you answer the questions. In the meantime, you can give more information back to GPT to be trained one by one. Here I used a cosmetic product example, but it can apply to any product and project in the

A Deep Dive into Seoul POPCON 2023

The world of pop culture is a vast and ever-evolving landscape that captivates millions with its diverse content, imaginative narratives, and innovative technologies. In the heart of this realm lies the Seoul POPCON 2023 (Seoul Pop Culture Convention 2023) – a three-day extravaganza that brought together enthusiasts, creators, and industry professionals from around the globe to celebrate, explore, and shape the future of pop culture. From August 25th to 27th, the COEX Exhibition Center in Seoul,

[Pet] Market Research in South Korea: Unveiling The Thriving Pet Care Market

Introduction:The world of pet care in South Korea is undergoing a dynamic transformation, driven by shifting consumer preferences, technological advancements, and evolving market dynamics. In this comprehensive blog, we delve into the wealth of insights and exciting trends that are shaping the industry's future.The Digital Revolution: Online Pet Food DistributionIn a world where convenience and accessibility reign supreme, South Korea stands as a trailblazer in online pet food distribution. The

Navigating the Digital Landscape: Top Advertising Platforms in South Korea

In today's digital age, advertising has evolved into a dynamic and multifaceted realm, with various platforms vying for attention and engagement. If you're a business looking to tap into the vibrant market of South Korea, understanding the top advertising platforms can be a game-changer. In this report, we'll explore the landscape of advertising in South Korea and shed light on the top platforms that can help you reach your target audience effectively.1. Naver: The Power of Search DominanceWhen

Market Research Insights: The Rise of Motorsports in South Korea:

Greetings to our motor enthusiasts,If the rev of engines, the swish of rubber on tarmac, and the scent of burning fuel set your heart racing, you're in for a treat. Over the past decade, South Korea has witnessed a seismic shift in its automotive landscape. Once a niche market, motorsports is now taking the nation by storm, and our market research in South Korea helps its magic unfold. A Backdrop of AccelerationThe Korean automobile industry has long been a force to reckon with, with global gian

[MR101] Market Research Services in Korea

Direct Research Korea (DRK) helps you address business issues and develop optimal strategies by identifying market directions and leading growth opportunities. We offer market research services across B2B and B2C industries in South Korea. Reach out to us today to find out more!1. Market Intelligence: We provide expert market intelligence on any industry or company of your choosing in Korea. We conduct Desk Research, Market Environment Research for Startups and provide targeted internal info on

Market Trends on Diversity in the South Korean Workplace

안녕하세요 [Hello!]

[MR101] #1 easy marketing research, Marketing Research service in Korea by Direct Research Korea

Today, I want to cover possible marketing research in Korea. I have got some helps from GPT to collect basic information and a bit odd image from Adobe Express Beta AI.Here are the types of marketing research.1. Market Research: Market research involves collecting and analyzing information about the size, structure, trends, consumer behavior, and demands of a specific market. Market research helps companies understand the market, develop products or services, and formulate marketing strategies.2

Insights from the bustling Mobile App market of South Korea

Glancing at todays mobile app market in Korea (Apple Store Ranking), our research confirms the dominance of Mobile Gaming. 70% of the top ten spots are held by games! This strong preference underscores the growth potential in the gaming sector in South Korea, and the key role #UserExperience plays in this trend.However, it's the #EcommerceApp 푸드팡 that takes the top position, reminding us of the power of online shopping and the importance of smooth user interfaces in this space. MarinDeck and Li

LinkedIn user growth in South Korea

Over the past few years, LinkedIn has seen a steady growth in user base in the Republic of Korea. This upward trajectory is not only reflective of our commitment to connecting professionals globally, but also mirrors the increasing recognition of the power of professional networking among South Korean professionals.In January 2021, we had almost 3 million users in Korea, making up 5.7% of the entire population. Fast forward a year, and we welcomed an additional 200,000 users, pushing our penetra

[Car] 🔋⚡ Powering the Future: South Korea EV market growing & Revolution ⚡🔋

This week, we take a deeper look into South Korea's commitment towards the green revolution, specifically focusing on the growing Electric Vehicle (EV) sector.As of 2023, South Korea is the 5th largest EV market in the world. In the first quarter of this year, there was a 50% YoY increase in EV sales, reflecting the country's appetite for sustainable mobility solutions. What's more, Hyundai, one of Korea's leading automotive companies, has seen its Ioniq 5 model becoming a global bestseller, acc

Direct Research Korea gives advice on the current opt-out marketing environment, with marketing mix modelling

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in Chaos.' Four key points were discussed in the presentation:1. Change in Technology, Policy, and Consumer2. What is Marketing Mix Modeling (MMM)? And why now?3. Step-by-Step Walkthrough of MMM 4. Points to Consider for MMM Projects

Direct Research Korea Trend Report 2023

The year 2022 has been viewed as the recovery year post the pandemic. With this, there are several changes and trends that have affected the South Korean market. In this report, Direct Research Korea provides the latest trends for the 2022-23 term in the areas of Gaming, Movies, F&B, Luxury Goods, and the Automotive Industry.#directresearchkorea #marketingreseach #koreatrendreport Korea Trend Report 2023

Immigrant Labor Force in South Korea 2022

Highlights: 1. The number of de jure foreigners was 1.302 million persons in 2022, which dropped by 30 thousand persons from 2021. 2. The number of employed foreigners was 843 thousand persons in 2022, which fell by 12 thousand persons from 2021. 3. The employment-population ratio of foreigners stood at 64.8% in 2022, up 0.6%p from 2021. 4. The number of unemployed foreigners was 37 thousand persons in 2022, which fell by 18 thousand persons in 2021. 5. The number of employed naturalized Koreans

[Movie] Japan takes the No.1 Indie movie spot of 2022

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of independent #moviemakers stands out with its various options for movie #aficionados worldwide and offers more than just new doses of inventiveness to mainstream audiences. That is why we are #researching the #top independent movies of #2022 in South Korea! No. 1 Even if This Love Disappears from the World Tonight ~ Japan2022 ~ 2h 1m: Drama | RomanceSynopsis: Toru Ka

McDonald's is the No. 1 most frequented fast-food restaurant by consumer in South Korea

Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food restaurant by South Koreans monthly. In the fast-food ecosystem, Mom's Touch, Burger King, Lotteria, and KFC follow suit respectively. The survey was comprised of 825 respondents with the male and female divisions of 71.5% and 28.5% respectively. More than 50% of the respondents were employed, full-time or part-time. Top 4 Most Frequented Fast Food Restaurants:1. Mc

[Gaming] South Korea: Third-Ranked country for Highest E-sports Prize Earnings

South Korea is often regarded as the birthplace of e-sports. And with that said, the country has earned more than $124 million of prize money earnings from 6,826 tournaments, to date. There have been 4,894 Korean e-sports players that have attributed to this, making South Korea the third-ranked country in the world for prize money earnings. We shall be breaking down this list, in terms of the prize earnings, for the top 12 e-sport games. 1. League of Legends: $32,913,2412. StarCraft II: $22,747,

[Car] Top 5 Unit Car Sales of November 2022

We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022. 1. Genesis G80: With 5,501 unit sales in the month of November 2022, the Genesis G80 takes the first spot. Its luxurious feel and interior, standard turbocharged 2.5-liter inline four-cylinder paired with an eight-speed automatic transmission seem to have captured the hearts of the Korean public.2. Porter II: With 5,443 unit sales, it closely trails behind the

[Movie] Rewind: Top Movie Genres of 2021

We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights of 2021? Due to the COVID-19 pandemic, the movie industry definitely took a hit. But its resurgence was bigger than ever and across various movie genres. Let's take a look at the genres for which most movies were made and released in South Korea. From the chart above, the drama genre dominated the movie bucket by releasing 76 movies (28.8%). Animation and ac

Case Study: Fitness Market Research by Direct Research Korea

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z and younger millennials, especially after the impact of COVID-19.For our client, we helped them understand the role of fitness, attitudes, and inspirations behind the populations' physical activity choices.The market research encapsulated these findings via the three research phases below:Phase #1: Digital DiaryWe asked our population to maintain a digital diary

Most Visited Websites by South Koreans, Sept 2022

Inside Peek: South Korea's Birthrate Woes

South Korea: The Land of Film Festivals!

Last Day @ BIFF

It has been an amazing time for DRK to meet and talk with emerging and upcoming film directors and producers from South Korea. With our newly created friendships, we are sure that together we shall be able to pave new frontiers for Korean movies.

Day 3 @ BIFF - DRK Speaks with Korean Film Makers

Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The day ended with getting a home cooked Indian meal! A warm message from DRK to all its viewers - Stay Fit!

DRKs Second Day at BIFF!

The second day at BIFF was filled with immersive conversations with upcoming directors from across the globe. We listened carefully to their needs and hopefully shall usher their work forward globally through our research expertise.We thank the Chairperson of the Mongolian National Film Council, Ms. Choimpog for treating DRK to a night full of music and glamour. We look forward to our collaboration.

Direct Research Korea visits the Busan International Film Festival!

#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future #marketresearch #asiacontentawards #research #development

[Movie] Did you Know these facts about the Korean Movie Industry?

We are going to the Busan Int'l Film Festival!

Startups and Unicorns of South Korea

The COVID-19 Situation in Migration

[Gaming] 4 Reasons To Expand Your E-Sport Business in Korea

Case Study: Travel Market Research

[Gaming] Top 10 Mobile Gaming Companies of South Korea

[Car] Korea Car Info Monthly Ranking: Top 5 Car Sales of August 2022

We bring you once again the monthly ranking of the top 5 highest car sales in August 2022. Want to elevate your brand to the next level in South Korea - Contact us today! 5. KIA's Carnival takes fifth place this month. The handsome and brawny-looking, car sold 4,901 units holding a market share of 3.4%. All KIA Carnival comes with a 290-hp, 3.5-liter V-6 engine, and an eight-speed automatic transmission. 4. KIA's Bongo 3 is a work truck with fold-down sides for the bed and a one-ton cargo capaci

Case Study: Influencers Market Research

[Gaming] Inside South Korea: The Home of E-Sports

Source: https://www.seoulz.com/esports-in-korea-a-complete-breakdown-of-the-korean-gaming-culture/Did you know that South Korea is recognized as the home of e-sports? Yes, it is true! In fact, South Korea is widely known for its gaming culture and dominating presence in the e-sports arena worldwide. Around the world, as the pandemic set in, stay-at-home culture increased and so did the consumption of mobile and console games. Let's take a sneak peek at the gaming structure of South Korea. 1. PC

[Car] Korea Car Info Monthly Ranking: Top 5 Automobile Brands of July 2022!

It's that time of the month again! Korea Car Info ranks the automotive brands that hold the highest market share for the month of July 2022! 5. BMW takes fifth place this month. Being the only foreign car brand to make it to the top 5, the german manufacturer has sold 5,490 cars holding a market share of 3.2%.4. Ssangyong manages to sneak into the number 4 position. The South Korean automobile manufacturer has sold 6,100 units holding a market share of 4.3%.3. Genesis Motors is the luxury vehic

2021 Korea General Population

Hi MR experts, If you are looking for Korea Gen Pop information, you can download the file from here. We refer to the Korean National Statistics Office to create this. Please send your RFQ if you need quantitative research projects in Korea. We can either bid on your project or send you to the right panel partner in Korea. Thank you!Jay Ahn.#2021 #koreapopulation #koreageneralpopulation2021 Korea General Population

2021 Seoul Mobility Show

Seoul Mobility Show is one of the biggest shows in the automobile industry in Korea. We visited it on 26th November. There are more concept cars and electronic vehicles than before.#2021SeoulMobilityShow, #Koreacarmarket

Visiting G-Star 2021 gameshow in Busan

One of the staff visited G-Star two weeks ago. Here is a quick review movie.#GStar#gameshow#korea

[Movie, OTT] Does OTT services compete or help each other?

The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result of the increasing demand for smart devices. The people can use the service whenever they are free and wherever they are. Since they do not need to visit a movie theatre, they can also prevent themselves from being infected by the coronavirus. In the annual report of the Korean Film Council (KOFIC), it was mentioned that the OTT services generated the revenue f

[Movie] Korea movie market during the pandemic in 2021

In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there were over 226 million moviegoers, surpassing the 200 million mark set before. The IHS Market, during this year, published that the South Korean customers watched about 4.37 films per capita that were included in the world's highest ranks. Meanwhile, there were about 3.51 films in the United States. The Screen Australia, in 2019, described the world list of fil

[Movie] Watching Movie behavior change

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How about you #mrx and #marketing folks?

Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that have adopted telecommuting amounts to 26.5 percent, up sharply from a year earlier. The actual number of office workers working at a company that is implementing telecommuting also increased significantly, accounting for 82.6 percent. However, there is a difference between ages in the work environment due to telecommuting. The opinion that telecommuting reduces

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can see what you are cur

DRK thank you all our clients

#marketingresearch #marketresearch #korea #qualitativeresearch

Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December 2020 and detached houses from December 2021. It is part of ESG's activities, and there are more activities rising. For example, PB and low-cost bottled water brands sold in supermarkets have removed their brand labels. And these brands deserve to have an opportunity to position as an ESG brand. Since there are no labels, it is also a great benefit for consumer

[MR101, Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research.We used the most common communication apps in Korea to design own our way to do the projects. I understand there are some good commercial platforms which optimized for market research purpose. However, it does

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how Korean high school students behave. 2020년 12월 세종시 한 고등학교에 직업인 멘토로 강의했던 영상 공유 드립니다. 이것을 계기로 2021년에는 시장조사 업무에 대해서 하나씩 강의를 이어 나갈려고 합니다.#marketresearch #marketingresearch #training #inkorea #directresearchkorea#시장조사 #마케팅리서치 #트레이닝교육 #한국 #세종시 #다이렉트리서치코리아

[MR101] netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the pandemic, we had to 'Untact' via Zoom through this year.Direct Research Korea has been executing market research projects online. It was that more projects were done online than anytime before.We are around the corner from 'Untact' to 'Ontact' for our market research project in Y2021 moving forward. Our new practice will be released in January, suggesting a market rese

[Education] The main value in the education sector in 2021 will 'developing social skills'.

[Education] The main value in the education sector in 2011 will 'developing social skills'.The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time. Due to the long pandemic, parents now worry more about kid's social development

[Education] The core value of public education will be social skill development in 2021.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs.Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time.Due to the long pandemi

[Gaming] Cloud Gaming ServiceKT GAME BOX relaunches on August

KT renews their cloud gaming service on the 3rd week of August. The company hold around two weeks to revamp the UI and UX for the gaming platform experience. Fun part1) Smooth play with 4G LTE.2) Some free games available.3) Good support Joystick Barriers for me 1) Consume data very fast. 2) Many 18+ adult only games. Violent games. 3) Still prefer to use my Nintendo Switch. Note. I only play 4~5 games and didn't jump into heavy loaded graphic scenes. [Cloud Gaming Service] KT GAME BOX rela

Suit Market shrinks in Korea(but, what is the suit to you?)

Suit Market has been decreased last 10 years. There are some important turning points. Cool Business Suit culture starts from the early 2010s. It was initiated by the government since we have to care about CO2 reduction nationwide. It influenced immediately big corporations in Korea and the companies allow employees to wear casual business shirts and pants. During the time, the tie market disappeared first and in the long term change the term of the suit. In Korea, we are required to wear a suit

[Gaming] 2020 Cloud Gaming Service in Korea

How is it going to evolve in the market? For telecom service providers, 1)Lock gaming consumer segment. 2)Be the first 5g platform service provider for future development. 3)Sell more entertainment contents. For gaming service partners, 1)Use Korea as 5g testbed.2)Increase awareness.3)Sell more gaming contents. For consumers & gamers, 1)More choice to choose; mobile or consoles? 2)Pursuing seamless gaming experience but which one. 3)Care about playing efficiency. #CloudGamingService#Kor

[Korean Trends] 2020 hobbies/self-development trend report

Sports/Fitness, Wealth Management/Investment, Language, Cooking on the top ranking. - 30's~40's spend time on wealth management/Investment while 20's do on Language.[Korean Trends] 2020 hobbies/self-development trend report#koreanhobbies #howkoreanspendtheirtime

Free datasets in Korea

Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects old and latest qual/quant datasets available free here.https://kossda.snu.ac.kr/ If you need language support, please contact us!#freedatasets #korea #marketresearch

[Korean Trends] 2020 White Appliance and Electronics Report

What could be trending on the half of 2020? People stay home longer than before. Consumer think of the air they breathe, and the water they drink. - Air-conditioner, Air-purifier, and Humidifier will meet what most consumers want in terms of air management. - Clothes Dry, Styler, and Food waste processor will save valuable time of housework.#2020KoreanTrends #Whiteappliance #electronics #report [Korean Trends] 2020 White Appliance and Electronics Report

[Retail] Online retail sales cross over the brick & mortar sales in Korea

I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the offline retail sales for the first time on last March. The total retail industry dropped -3.3% as offline channels decreased -17.6% while online channels increased +16.9%. High user rate of smart phone and high-speed internet infrastructure supported the change. It will last a couple of months under the COVID19 situation. Since consumer want untact shopping, there i

When a good idea turns out bad!

Korea is one of the top countries recycling garbage effectively. People can throw from plastic to paper at the categorized recycling bins for free, while they have to pay for the garbage which cannot be recycled such as food and other rubbish. Among the recycled paper, milk pack is high quality and expensive. So, regional government, Tetra pack, YWCA, and retailer team up to set up the milk pack recycling kiosk. The kiosk rewards carbon points to customers recycling the packs. However, always di

Cross over to online.

I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the offline retail sales for the first time last March. Thetotalretailindustry dropped -3.3% as offline channels decreased by -17.6% while online channels increased by +16.9%. High user rate of smartphone and high-speed internet infrastructure supported the change. It will last a couple of months under the COVID19 situation. Since consumer wants untact shopping, there i

#COVID19 lessons #3 in Korea

Time to break up? or time to cooperate! China, Japan, and Korea firm handshake last summer pursuing a better diplomatic relationship. Nearly 6 months later, three countries broke up again blaming each other that they need to shut down the border to prevent COVID19. There was no discussion at all but shut down. It may happen in Euro countries and America. We may need a global contingency plan for unforeseen situations from virus, war, earthquake, flood and etc. The three countries always been com

COVID19 lessons #2 in Korea

What is like to be 'work home' in Korea? We close office, school, daycare, and shopping arcade. Father and son share a small desk. Mom cares baby daughter on her right hand and smartphone grocery shopping on her left hand.#marketresearch #korea #COVID19lessons

COVID19 lessons #1 in Korea

It is important to protect both potential patients and medical teams. Drive-Thru testing centers in Korea have become very effective in working to meet the goal. The government will set up more centers on different spots.#COVID19, #drivethrutesting, #koreaSouth Korea's 'drive-through' coronavirus testing stations

[Gaming] Time to re-think of marketing levers on the mobile game industry.

Mobile game industry was reborn when smartphones got introduced to the market around 2009 in Korea. Due to the digitally-oriented nature, mobile game developers tend to spend more marketing budget on internet-oriented marketing levers than other industries. Opensurvey recently published its gaming report with online 500 samples. The fieldwork was done in November of 2019. Among the list of most influencing information channel, the top one is ‘Play Store & App Store’ which is very predictable and

Face + Book = facebook.

Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean traditional folding door that could be used as an interior wall separating space or a hidden place. 'Book' sounds a drum in Korean. Drum is an instrument, but also a vehicle to inform something to people. I thought the idea is cool. #marketresearch #korea #facebook

Adults of 20~40s are driving the console market in Korea.

According to the national statistic office, 95% of the population holds a smartphone in Korea. Such a reason, playing mobile games is very common over all ages. 10s~20s also play PC games, particularly, men's group play PC games more than mobile games.For teenagers, male group play more PC games than the female while female group play more console than the male group.Adults of 20~40s are playing more console games than teenagers. They are driving the market in Korea. KOCCA* published a paper say

Staying home tendency growing again?

Rate of people who like to stay home for their spare time is growing again. There was a similar tendency or short trend for some years after the 2008 global financial crisis. What is different now compared to the times? 1. People think of 'value over price(time)' and put it on their priority. Consumers become more mature regardless of their income. 2. Single household is now more than 28% of the entire number of households in Korea. They know how to play and spend their quality time alone.3. Du

Direct Research Korea Fieldwork Capability

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures.#korea #marketresearch #quantitativeresearch #qualitativeresearch #directresearchkorea Direct Research Korea field work capability

[Gaming] Good news for MMO RPG players

NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' seamlessly from mobile to PC. So far it looks working effectively than Bluestack or Cloud gaming platforms, but it only works for the game yet. #marketresearch hashtag#korea hashtag#cloudgaming hashtag#crossplaform hashtag#directresearchKorea https://pulsenews.co.kr/view.php?year=2019&no=970002

Korean household needs more fridge store

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative storage which you want to keep fresh food or kimchi for later. According to the change of the needs, the fridge functions change. #korea, #koreantrends, #marketresearch, #directresearchkoreahttp://www.koreatimes.co.kr/www/tech/2019/11/133_278159.html

Clean imported food sales increasing in Korea

The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive contaminated water on the near ocean. Norway is taking advantage of it.#korea, #food, #foodsecurity, #marketresearch https://www.koreatimes.co.kr/www/tech/2019/10/694_277231.html

Would you need an electronic kickboard in your trunk?

Hyundai-Kia will have foldable electric kickboard as an option from Y2021. Drivers may keep this in the car trunk and it will automatically recharge from the car. This is another strategy to develop its total mobility service in where they have a gap to the last mile mobility area. #korea, hashtag#marketresearch, hashtag#directresearchkorea, hashtag#hyundai

Korean Millennials: Summer sports change in Korea

One more tip for Korean Millennials.

[PET] 2019 Pet Industry Review in Korea

Why does the pet industry grow so fast in Korea?1. Pet is like a son and daughter. There are funeral service, celebration picture, food, vitamin, organic pet food, and etc key drivers to grow the industry.2. Japan grow Cat more than Dog recently. Easier to care than the dog due to quite and cleaner. 1 person household and woman prefer to have one. Korea will follow soon.3. More local companies will offer pet food while foreign companies sell higher price and premium products.4. Pet market segme

[Beauty] Gen Z: 2019 Beauty Trend Review in Korea

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys.Teenagers and twenties are using youtube, facebook, and TV in order as their major media. Social media helps people grow their network in an easy way. They can share their opinion and express emotion via their smartphone any time quick. Also, it helps to learn and feel someone’s experience. We used to learn from books and teachers, but things change. They are repl

[Korean Trends] 7hrs fresh food delivery service from an online eCommerce company

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day?COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service like order before the midnight then delivery guarantee next day. Now, they want to move forward and deliver ‘order before the midnight then delivery guarantee before 7am next day.#coupang #mobileshopping #delivery #logistics #packaging #marketresearch #korea[Korean Trends] 7hrs fres

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day?

COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service like order before the midnight then delivery guarantee next day. Now, they want to move forward and deliver ‘order before the midnight then delivery guarantee before 7am next day.My wife and I are so obsessed with using the Rocket delivery and Rocket fresh service.

[Korean Trends] First Jeans self-service store opened in Korea

'First self-service store selling jeans opened in Seoul, Korea last October.'From the outside of the store, we cannot see anything inside, that is how the exterior looks like. Inside the store, it is very similar to other fashion stores, but no staff. Customers can come in with their credit card check-in and purchase their jeans via the prepared tablet inside after they try in the fitting room. More self-service store will come in 2019 due to high minimum wage. It has increased around 30% last

[Car] 2018/19 Automobile Report in Korea

Local large size SUV and family car reflect the needs of family, while personal taste is driving the imported car selling.' The automobile market size continually increased until 2015, but last 3 years it shows very stagnantly. These figures were collected in 2017, so here is an updated figure for 2018.For Domestic around 1,480,000 cars For imported around 240,000 cars. Total 1,720,000 cars. It was a bit lower than expected. Hyundai & Kia has the biggest pie in Korea. Following by, SSANGYONG,

[Korean Trends] Hyundai Auto X The Coffee Bean shop in Gangnam

I visited Hyundai Auto X The Coffee Bean shop in Gangnam. The collaboration shop established and launched first in Yeoui Island in 2012. More shops come in the last 6 years, so I visited again to look around how it has evolved. [Korean Trends] Hyundai Auto X The Coffee Bean shop in Gangnam 현대자동차 커피빈 콜라보 샵

[People Insight] 2018/19 grocery shopper x channel report in Korea

[People Insight] 2018/19 grocery shopper x channel report in KoreaThe total amount of GDP is around 1.5 Trillion dollars in 2017 by IMF. It is the 11 or 12 biggest country in the world. We have not finished this year yet, but likely our country growth rate will be 2.5% this year. And, Moody’s forecast Y2019 will be even lower at 2.3%. Economist says our importing is supporting the growth rate. The domestic growth rate is around 0.1% growth rate. In terms of retail and size of the retail industry

[Brand]is ‘Retro’ trend coming to Korea? For whom?

Jay Ahn, Market X Consumer Researcher in Korea.

[Fair Review] 2018 International smart e-mobility expo

I visited and looked around the fair last 13th of October.More information for the show. @http://www.emobilityexpo.com [Fair Review] 2018 International smart e-mobility expo#fairreview #emobility #KoreaNow

[Movie] Movie Growth Hacking two points in Korea

We are passing one of the longest summers in our history. After a recent storm, the temperature is cooling down and the fall season is just around the corner. This time, we have asked “what movie wakes your romance? ; good movie for both single and coupled”. Sample size n=20,000. Thanks to Tillion panel for the resource.Classic becomes the legendary Korean romance movie in 2000s while About time is a western movie appealed to the many Korean in 2010s. The movies have the common elements in timi

[People Insight] Do S.Korean want reunification with N.Korea?

Ask opinions to S. Korea citizens why and why not for reunification.Pro-reunification1) It is the mission of our generation. 2) It would give economic benefits. 3) People from N.Korea can visit and travel their hometown. Con-reunification1) It is going to be extremely difficult to get a job2) Our government would increase the tax to support N.Korea.3) There is no reason to be reunified. Here is a stat from 1,000 S.Korean citizens. ‘Do South Koreans Want Reunification With North Korea?’2012. 64