Research facility in Korea
Professional Spaces for Qualitative Research and Client Observation
At Direct Research Korea, we provide access to professional research facilities in Korea designed for qualitative research, focus group discussions, and in-depth interviews.
Our facilities support both in-person research sessions and hybrid research environments, allowing global clients to observe Korean consumers and users in real time.
Whether you are conducting consumer research, user research, or usability testing, our facilities provide a structured environment that ensures smooth research execution and clear observation of participant behavior.
Designed for High-Quality Research
Our research facilities are designed to support a wide range of qualitative research methods.
Typical research sessions conducted in our facilities include:
• Focus Group Discussions (FGDs)
• In-depth Interviews (IDIs)
• Usability Testing Sessions
• Product Testing and Concept Evaluation
• Co-creation Workshops
• Client Observation Sessions
Each research environment is prepared to ensure that participants feel comfortable while researchers and clients can observe the session effectively.


Facility 1
Southern SeoulAddress: 논현로 654 불로빌딩 5층654, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea
Facility 2
Address: 서울 용산구 한강대로44길 5 PARK110 4F
5, Hangang-daero 44-gil, Yongsan-gu, Seoul, Republic of Korea
Conduct Your Research in Korea
If you are planning focus groups, interviews, or usability testing in Korea, our team can help arrange the right research facility and fieldwork setup.
Whether you are studying Korean consumers or digital users, we provide professional research environments that support high-quality qualitative research.
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