Insights by Dr.K

Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...

The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....

What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...

Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to maximize academic performance. A balanced diet plays a significant role in achieving this goal. In particular, foods high in saturated fat can negatively impact concentration and should be avoided. According to a study conducted by Ohio State University, individuals who consumed foods rich in saturated fats scored an average of 11% lower on

The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely divided into two main pathways: "Early Admission" (수시) and "Regular Admission" (정시). These two pathways evaluate applicants based on different criteria and approaches. Early Admission uses student records, academic performance, and essay exams to assess applicants on a range of factors, while Regular Admission selects students based on their s

The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and hottest summer on record, with the number of heatwave days reaching 30.1 days by September 2024—nearly three times the average of 11.0 days, and second only to the record set in 2018 at 31.0 days—emphasizing the growing intensity of climate change. As summers grow longer and hotter, people’s fashion preferences are also undergoing significant

In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...

The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

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Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...