INSIGHTS: KOREA NOW

Seoul Mobility Show is one of the biggest shows in the automobile industry in Korea. We visited it on 26th November. There are more concept cars and electronic vehicles than before.#2021SeoulMobilityShow, #Koreacarmarket

One of the staff visited G-Star two weeks ago. Here is a quick review movie. #GStar#gameshow#korea

The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result of the increasing demand for smart devices. The people can use the service whenever they are free and wherever they are. Since they do not need to visit a movie theatre, they can also prevent themselves from being infected by the coronavirus. In the annual report of the Korean Film Council (KOFIC), it was mentioned that the OTT services gen

In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there were over 226 million moviegoers, surpassing the 200 million mark set before. The IHS Market, during this year, published that the South Korean customers watched about 4.37 films per capita that were included in the world's highest ranks. Meanwhile, there were about 3.51 films in the United States. The Screen Australia, in 2019, described t

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How about you #mrx and #marketing folks? How would you like to watch a movie once you feel safe enough? Definitely go out to theater Selectively go out to theater No, stay home and watch OTTs Please spare your time to take this survey below, https://www.linkedin.com/posts/jayahn_mrx-marketing-movie-activity-6820553008913498112-51sU

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that have adopted telecommuting amounts to 26.5 percent, up sharply from a year earlier. The actual number of office workers working at a company that is implementing telecommuting also increased significantly, accounting for 82.6 percent. However, there is a difference between ages in the work environment due to telecommuting. The opinion that t

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can

#marketingresearch #marketresearch #korea #qualitativeresearch

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December 2020 and detached houses from December 2021. It is part of ESG's activities, and there are more activities rising. For example, PB and low-cost bottled water brands sold in supermarkets have removed their brand labels. And these brands deserve to have an opportunity to position as an ESG brand. Since there are no labels, it is also a great

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research. We used the most common communication apps in Korea to design own our way to do the projects. I understand there are some good commercial platforms which optimized for market research purpo

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how Korean high school students behave. 2020년 12월 세종시 한 고등학교에 직업인 멘토로 강의했던 영상 공유 드립니다. 이것을 계기로 2021년에는 시장조사 업무에 대해서 하나씩 강의를 이어 나갈려고 합니다. #marketresearch #marketingresearch #training #inkorea #directresearchkorea #시장조사 #마케팅리서치 #트레이닝교육 #한국 #세종시 #다이렉트리서치코리아

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the pandemic, we had to 'Untact' via Zoom through this year. Direct Research Korea has been executing market research projects online. It was that more projects were done online than anytime before. We are around the corner from 'Untact' to 'Ontact' for our market research project in Y2021 moving forward. Our new practice will be released in January, su

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time. Due to the long pandemic, parents now worry more about kid's social development than protecting them from the COVID19. The pandemic created a new term

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's education and lifestyle change during the pandemic. Coincidently, the Pew Research Center conducted a survey with a similar survey with K-12. So, I will compare some of the results with the Pew's outputs. Parents squeezed more time to secure extra time for their kids. And, the mother contributed more than the father to secure the care time. D

KT renews their cloud gaming service on the 3rd week of August. The company hold around two weeks to revamp the UI and UX for the gaming platform experience. Fun part 1) Smooth play with 4G LTE. 2) Some free games available. 3) Good support Joystick Barriers for me 1) Consume data very fast. 2) Many 18+ adult only games. Violent games. 3) Still prefer to use my Nintendo Switch. Note. I only play 4~5 games and didn't jump into heavy loaded graphic scenes. #Korea#MarketReserch#

Suit Market has been decreased last 10 years. There are some important turning points. Cool Business Suit culture starts from the early 2010s. It was initiated by the government since we have to care about CO2 reduction nationwide. It influenced immediately big corporations in Korea and the companies allow employees to wear casual business shirts and pants. During the time, the tie market disappeared first and in the long term change the term of the suit. In Korea, we are req

How is it going to evolve in the market? For telecom service providers, 1)Lock gaming consumer segment. 2)Be the first 5g platform service provider for future development. 3)Sell more entertainment contents. For gaming service partners, 1)Use Korea as 5g testbed. 2)Increase awareness. 3)Sell more gaming contents. For consumers & gamers, 1)More choice to choose; mobile or consoles? 2)Pursuing seamless gaming experience but which one. 3)Care about playing efficiency. #CloudGami

Sports/Fitness, Wealth Management/Investment, Language, Cooking on the top ranking. - 30's~40's spend time on wealth management/Investment while 20's do on Language. #koreanhobbies #howkoreanspendtheirtime

Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects old and latest qual/quant datasets available free here. https://kossda.snu.ac.kr/ If you need language support, please contact us! #freedatasets #korea #marketresearch

모든 마케팅 활동은 측정 및 관리 되어야 합니다. 그럼, 효과분석이 가능합니다! 저는 아래 '존 워너메이커' 선생님의 의견에 동의 하지 않습니다. 이유는 다음 페이지에 설명 되어 있습니다. 마케팅 믹스 모델링(MMM)을 통해 기존의 마케팅 활동이 기업의 성과에 어떻게 영향을 미치고 있는지 설명 드릴 수 있습니다. 디지털 성과만 측정하고 계시지 않습니까? 단순 전환율 뿐만 아니라 디지털의 광고효과가 장기적인 브랜드 형성에 어느정도 영향을 미치는지 궁금하지 않으신지요? MMM을 통해 가능합니다. 연말 마케팅계획과 내년 마케팅계획 수립을 위해 예산을 배정해야 할 시기입니다. ROI 계산과 최적의 마케팅 활동을 하실 수 있도록 Fact base로 설명 드릴 수 있습니다. #마케팅믹스모델링#MMM#마케팅#최적화#광고효과#평가 https://www.linkedin.com/feed/update/urn:li:activity:6691307925304164352/