• Jay Ahn

Cross over to online.

I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the offline retail sales for the first time last March.



Thetotalretailindustry dropped -3.3% as offline channels decreased by -17.6% while online channels increased by +16.9%. High user rate of smartphone and high-speed internet infrastructure supported the change. It will last a couple of months under the COVID19 situation. Since consumer wants untact shopping, there is a high possibility online retail would grow faster than the offline even during the recovery time.


#korea #marketing #market #research #retail #online #covid19change

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