top of page

Webtoon Wonderland: South Korea's Soaring Success in Global App Market

In the ever-evolving landscape of the global mobile app market, South Korea has emerged as a powerhouse, securing the fourth spot in the rankings. The 2024 Mobile Status Report from, a leading app market analysis platform, paints a vivid picture of South Korea's impressive strides in this dynamic industry.

naver webtoon

Consumer Spending Hits Record High:

Last year witnessed an extraordinary surge in consumer spending within the South Korean mobile app market, reaching an astonishing $7.86 billion (10.37 trillion won). This marks a remarkable 25% increase from the previous year, making South Korea the country with the steepest rise among the top ten nations in the app market.

Webtoons Take Center Stage:

One of the primary driving forces behind South Korea's phenomenal growth is the soaring popularity of webtoons. Consumer spending on domestic webtoon apps experienced a staggering 72% surge, reaching $286.7 million (380 billion won). Leading the charge are platforms like KakaoPage and Naver Webtoon, securing the second and third positions in-app spending, excluding games, following closely behind YouTube. The South Korean public's increasing appetite for rich storytelling and visually engaging content has propelled webtoons into the forefront of the nation's mobile app preferences.

OTT Services Capture Consumer Hearts:

Over-the-top (OTT) media services have also played a pivotal role in the market's expansion, with consumer spending in this segment surging by 53% to $214.1 million (280 billion won). Tving, an over-the-top app, emerged as the top choice among consumers, reflecting the growing trend of on-demand content consumption.

Mobile Gaming Continues to Thrive:

Unsurprisingly, the mobile gaming sector continues to be a driving force in the South Korean app market. Consumer spending on mobile game apps increased by 20%, reaching $6.34 billion (8.33 trillion won) compared to the previous year. The nation's passion for mobile gaming remains unwavering, contributing significantly to the overall robustness of the market.

Global Recognition:

South Korea's ascent to the fourth position in the global mobile app market is a testament to its vibrant tech ecosystem and the dynamic preferences of its consumers. China, the U.S., and Japan may lead in market size, but South Korea's rapid growth is turning heads globally.


As South Korea continues to ride the wave of success in the mobile app market, the landscape is primed for further innovation and expansion. With webtoons, OTT services, and mobile gaming driving consumer spending to new heights, the nation's influence on the global stage is poised to grow even stronger. The South Korean mobile app market is not just a local phenomenon; it's a global contender, and the world is taking notice.


11 views0 comments


bottom of page