Why does the pet industry grow so fast in Korea? 1. Pet is like a son and daughter. There are funeral service, celebration picture, food, vitamin, organic pet food, and etc key drivers to grow the industry. 2. Japan grow Cat more than Dog recently. Easier to care than the dog due to quite and cleaner. 1 person household and woman prefer to have one. Korea will follow soon. 3. More local companies will offer pet food while foreign companies sell higher price and premium produc
10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys. Teenagers and twenties are using youtube, facebook, and TV in order as their major media. Social media helps people grow their network in an easy way. They can share their opinion and express emotion via their smartphone any time quick. Also, it helps to learn and feel someone’s experience. We used to learn from books and teachers, but things c
"First self-service store selling jeans opened in Seoul, Korea last October." From the outside of the store, we cannot see anything inside, that is how the exterior looks like. Inside the store, it is very similar to other fashion stores, but no staff. Customers can come in with their credit card check-in and purchase their jeans via the prepared tablet inside after they try in the fitting room. More self-service store will come in 2019 due to high minimum wage. It has increa
Jay Ahn, Market X Consumer Researcher in Korea.
‘Retro’ trend is coming back? For whom?
One of Korean TV entertainment programs helped Korean people remind of hotness of 90’s K-pops. I remember 90s music was very dynamic and various in terms of music genre. It was quite different from what we know about the global K-pop music and entertainment now. Power of 90s idols was a lot bigger, and influence the teenagers much at that time, so their fashion, bel