[Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research. We used the most common communication apps in Korea to design own our way to do the projects. I understand there are some good commercial platforms which optimized for market research purpo