INSIGHTS: KOREA NOW

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research. We used the most common communication apps in Korea to design own our way to do the projects. I understand there are some good commercial platforms which optimized for market research purpo

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how Korean high school students behave. 2020년 12월 세종시 한 고등학교에 직업인 멘토로 강의했던 영상 공유 드립니다. 이것을 계기로 2021년에는 시장조사 업무에 대해서 하나씩 강의를 이어 나갈려고 합니다. #marketresearch #marketingresearch #training #inkorea #directresearchkorea #시장조사 #마케팅리서치 #트레이닝교육 #한국 #세종시 #다이렉트리서치코리아