• Jay Ahn

Korean household needs more fridge store

Updated: Jan 16, 2020

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative storage which you want to keep fresh food or kimchi for later. According to the change of the needs, the fridge functions change. 

#korea, #koreantrends#marketresearch, #directresearchkorea


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