INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

Direct Research Korea visits the Busan International Film Festival!

Oct 8, 2022
1 min

Direct Research Korea visits the Busan International Film Festival!

#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future #marketresearch #asiacontentawards #research #development

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Jay Ahn

Apr 6, 2021
2 min

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access various information as well as entertainment elements through YouTube. YouTube is the information platform with the largest increase in utilization compared to last year (67.3% increase) Recently, SNS including YouTube is emerging instead of search portal sites. Among them, the biggest reason why YouTube is in the spotlight is that you can

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Jay Ahn

Mar 29, 2021
1 min

DRK thank you all our clients

#marketingresearch #marketresearch #korea #qualitativeresearch

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Can ESG activities strike CPG Brands in Korea?

Jay Ahn

Feb 5, 2021
1 min

Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December 2020 and detached houses from December 2021. It is part of ESG's activities, and there are more activities rising. For example, PB and low-cost bottled water brands sold in supermarkets have removed their brand labels. And these brands deserve to have an opportunity to position as an ESG brand. Since there are no labels, it is also a great

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Jay Ahn

Jan 16, 2021
1 min

[Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in general. Even before the pandemic, netnography was there in the market research area but it has become now the major methodology of qualitative market research. We used the most common communication apps in Korea to design own our way to do the projects. I understand there are some good commercial platforms which optimized for market research purpo

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Jay Ahn

Jan 15, 2021
1 min

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how Korean high school students behave. 2020년 12월 세종시 한 고등학교에 직업인 멘토로 강의했던 영상 공유 드립니다. 이것을 계기로 2021년에는 시장조사 업무에 대해서 하나씩 강의를 이어 나갈려고 합니다. #marketresearch #marketingresearch #training #inkorea #directresearchkorea #시장조사 #마케팅리서치 #트레이닝교육 #한국 #세종시 #다이렉트리서치코리아

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Jay Ahn

Jul 22, 2020
1 min

Free datasets in Korea

Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects old and latest qual/quant datasets available free here. https://kossda.snu.ac.kr/ If you need language support, please contact us! #freedatasets #korea #marketresearch

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Jay Ahn

Mar 12, 2020
1 min

#COVID19 lessons #2 in Korea

What is like to be 'work home' in Korea? We close office, school, daycare, and shopping arcade. Father and son share a small desk. Mom cares baby daughter on her right hand and smartphone grocery shopping on her left hand. #marketresearch #korea #COVID19lessons

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Jay Ahn

Jan 16, 2020
1 min

Face + Book = facebook.

Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean traditional folding door that could be used as an interior wall separating space or a hidden place. 'Book' sounds a drum in Korean. Drum is an instrument, but also a vehicle to inform something to people. I thought the idea is cool. #marketresearch #korea #facebook

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Jay Ahn

Dec 3, 2019
1 min

Direct Research Korea Fieldwork Capability

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch #quantitativeresearch #qualitativeresearch #directresearchkorea

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Jay Ahn

Nov 28, 2019
1 min

Good news for MMO RPG players

NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' seamlessly from mobile to PC. So far it looks working effectively than Bluestack or Cloud gaming platforms, but it only works for the game yet. #marketresearch hashtag#korea hashtag#cloudgaming hashtag#crossplaform hashtag#directresearchKorea https://pulsenews.co.kr/view.php?year=2019&no=970002

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Korean household needs more fridge store

Jay Ahn

Nov 5, 2019
1 min

Korean household needs more fridge store

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative storage which you want to keep fresh food or kimchi for later. According to the change of the needs, the fridge functions change. #korea, #koreantrends, #marketresearch, #directresearchkorea http://www.koreatimes.co.kr/www/tech/2019/11/133_278159.html

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Clean imported food sales increasing in Korea

Jay Ahn

Oct 16, 2019
1 min

Clean imported food sales increasing in Korea

The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive contaminated water on the near ocean. Norway is taking advantage of it. #korea, #food, #foodsecurity, #marketresearch https://www.koreatimes.co.kr/www/tech/2019/10/694_277231.html

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Gen Z: 2019 Beauty Trend Review in Korea

Jay Ahn

Mar 8, 2019
2 min

Gen Z: 2019 Beauty Trend Review in Korea

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys. Teenagers and twenties are using youtube, facebook, and TV in order as their major media. Social media helps people grow their network in an easy way. They can share their opinion and express emotion via their smartphone any time quick. Also, it helps to learn and feel someone’s experience. We used to learn from books and teachers, but things c

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Jay Ahn

Feb 13, 2019
1 min

[Korean Trends] 7hrs fresh food delivery service from an online eCommerce company

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day? COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service like order before the midnight then delivery guarantee next day. Now, they want to move forward and deliver ‘order before the midnight then delivery guarantee before 7am next day. #coupang #mobileshopping #delivery #logistics #packaging #marketresearch #korea

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Jay Ahn

Jan 22, 2019
1 min

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day?

COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service like order before the midnight then delivery guarantee next day. Now, they want to move forward and deliver ‘order before the midnight then delivery guarantee before 7am next day. My wife and I are so obsessed with using the Rocket delivery and Rocket fresh service. However, today we seriously started discussing the amount of the packaging mat

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