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Exploring Emotional Responses: Brand A and Competitor Brands
Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...

The Dr.K
Jan 132 min read
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Sizzling Success: How Franchise Restaurants Are Shaping Korea's Dining Scene
The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....

The Dr.K
Dec 11, 20242 min read
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The Emergence and Future of Unmanned Stores in Korea: Social Responsibilities and Challenges Hidden Behind Convenience
What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...

The Dr.K
Dec 4, 20242 min read
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Fuel Your Brain: The Ultimate Exam Day Meal Guide
Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...

The Dr.K
Nov 11, 20243 min read
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The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025
The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...

The Dr.K
Nov 6, 20243 min read
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Climate Couture: The Future of Fashion in a Warming World
The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...

The Dr.K
Oct 14, 20243 min read
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Behind the Bar: The Premium Edge in Consumer Choice
In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...

The Dr.K
Oct 2, 20242 min read
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Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design
The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...

The Dr.K
Sep 25, 20242 min read
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SNS usage behavior in Korea (Q1)
The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

Jay Ahn
Apr 6, 20212 min read
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DRK thank you all our clients
#marketingresearch #marketresearch #korea #qualitativeresearch

Jay Ahn
Mar 29, 20211 min read
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Can ESG activities strike CPG Brands in Korea?
Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

Jay Ahn
Feb 5, 20211 min read
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![[MR101, Netnography] How to do it in Korea?](https://i.ytimg.com/vi/G6zHr-hP8ec/maxresdefault.jpg)
![[MR101, Netnography] How to do it in Korea?](https://i.ytimg.com/vi/G6zHr-hP8ec/maxresdefault.jpg)
[MR101, Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

Jay Ahn
Jan 16, 20211 min read
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![[MarketResearch101] what does a market researcher do?](https://i.ytimg.com/vi/plato9WQPxU/maxresdefault.jpg)
![[MarketResearch101] what does a market researcher do?](https://i.ytimg.com/vi/plato9WQPxU/maxresdefault.jpg)
[MarketResearch101] what does a market researcher do?
I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

Jay Ahn
Jan 15, 20211 min read
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