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The Dr.K
3 days ago2 min read
Sizzling Success: How Franchise Restaurants Are Shaping Korea's Dining Scene
The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....
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The Dr.K
Dec 42 min read
The Emergence and Future of Unmanned Stores in Korea: Social Responsibilities and Challenges Hidden Behind Convenience
What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...
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The Dr.K
Nov 113 min read
Fuel Your Brain: The Ultimate Exam Day Meal Guide
Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...
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The Dr.K
Nov 63 min read
The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025
The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...
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The Dr.K
Oct 143 min read
Climate Couture: The Future of Fashion in a Warming World
The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...
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The Dr.K
Oct 22 min read
Behind the Bar: The Premium Edge in Consumer Choice
In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...
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The Dr.K
Sep 252 min read
Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design
The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...
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Jay Ahn
Apr 6, 20212 min read
SNS usage behavior in Korea (Q1)
The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...
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Jay Ahn
Mar 29, 20211 min read
DRK thank you all our clients
#marketingresearch #marketresearch #korea #qualitativeresearch
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Jay Ahn
Feb 5, 20211 min read
Can ESG activities strike CPG Brands in Korea?
Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...
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Jay Ahn
Jan 16, 20211 min read
[MR101, Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...
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Jay Ahn
Jan 15, 20211 min read
[MarketResearch101] what does a market researcher do?
I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...
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