INSIGHTS: KOREA NOW

KOREA NOW provides insights through current market and marketing analysis.

[Movie] Coupang Play: The New Challenger Disrupting Netflix's Dominance in South Korea?

The Ever-Changing Landscape of OTT Platforms The OTT market is one of the most fiercely competitive landscapes, with Netflix maintaining...

[Pet] Trends 2023: A Quantitative Look at the Present and Future of the Korea market

Pets are increasingly becoming not just 'pets,' but members of the family. But what does this trend look like in numbers? Based on the...

[Pet] Unveiling Korea's Largest Veterinarian Panel

Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and

[MR101] #2 easy marketing research, how to start creating hypothesis and questionaire with GPT

You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use...

[MR101] #1 easy marketing research, Marketing Research service in Korea by Direct Research Korea

Today, I want to cover possible marketing research in Korea. I have got some helps from GPT to collect basic information and a bit odd...

Case Study: Influencers Market Research

[MR101, Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...