Blogs by Dr.K

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...

The year 2022 has been viewed as the recovery year post the pandemic. With this, there are several changes and trends that have affected...

Highlights: The number of de jure foreigners was 1.302 million persons in 2022, which dropped by 30 thousand persons from 2021. The...

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...

Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...

South Korea is often regarded as the birthplace of e-sports. And with that said, the country has earned more than $124 million of prize...

We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022....

We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...