[Pet] Trends 2023: A Quantitative Look at the Present and Future of the Korea market
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Pets are increasingly becoming not just 'pets,' but members of the family. But what does this trend look like in numbers? Based on the...
The Dr.K
- Aug 30, 2023
- 2 min
[Pet] Unveiling Korea's Largest Veterinarian Panel
Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and
The Dr.K
- Aug 29, 2023
- 1 min
[MR101] #2 easy marketing research, how to start creating hypothesis and questionaire with GPT
You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use...
The Dr.K
- Jan 9, 2023
- 2 min
[Movie] Japan takes the No.1 Indie movie spot of 2022
Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...
The Dr.K
- Jan 5, 2023
- 2 min
McDonald's is the No. 1 most frequented fast-food restaurant by consumer in South Korea
Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...
The Dr.K
- Nov 1, 2022
- 1 min
[Movie] Rewind: Top Movie Genres of 2021
We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...
The Dr.K
- Oct 27, 2022
- 1 min
Case Study: Fitness Market Research by Direct Research Korea
This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...
The Dr.K
- Oct 10, 2022
- 1 min
Day 3 @ BIFF - DRK Speaks with Korean Film Makers
Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The...
Jay Ahn
- Oct 9, 2022
- 1 min
DRKs Second Day at BIFF!
The second day at BIFF was filled with immersive conversations with upcoming directors from across the globe. We listened carefully to...
Jay Ahn
- Sep 10, 2021
- 2 min
[Movie] Korea movie market during the pandemic in 2021
In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there...
Jay Ahn
- Jan 16, 2021
- 1 min
[MR101, Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...
Jay Ahn
- Nov 9, 2020
- 1 min
[Education] The main value in the education sector in 2021 will 'developing social skills'.
The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...
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